We have been hard at work developing our next generation of offerings. During the course of several months of discovery and consideration of the future direction of the company, we came up with a new, all-encompassing approach called “Insights Communities 2,” or simply “IC2™.” IC2™ has been designed to help our clients focus on the [...]
Growing up, I had a baseball coach who used the phrase “Single them to death,” especially when we were behind by several runs. His point was that the best way to succeed wasn’t just swinging big and hoping for that one big hit, but by swinging smart and creating momentum through small victories. That same [...]
You’ve probably seen at least one of them by now – a commercial that uses the traditional marketing research method of in-person focus group interviews to sell their products. There are the Dominos ads, the Snickers Peanut Butter Squared ads where the sharks prefer the peanut butter flavored victims, the Pepsi Max commercials… and the [...]
Tom Anderson of Anderson Analytics asked the KLC team to put up a blog post on what we feel is hot and what’s not. So, here’s our list! In honor of the rules, we have resisted looking at any of the other postings (A.K.A. The folks who actually got their post up on time!). What’s [...]