America’s Great Divide: What Does the Shrinking Middle Class Mean for Market Research?

The articles/story lines about the length of the recession, the potential for far greater economic retreatment keep pouring in.  But I tend to look at economists as fiction writers, they’re all capable of telling a compelling story, but they don’t seem to have any better handle on reality than you or I. As a researcher, [...]

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Looking Forward to the Corporate Researchers Conference

In a few days, I’ll be in Chicago for the Corporate Researchers Conference. It’s the inaugural edition of this conference, organized by the MRA, Quirk’s, and Corporate Executive Board. What intrigued me most is that the three organizers each bring a unique perspective on the research industry, which I’m hoping leads to some well-rounded perspective. [...]

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