These days in the market research world, consumers are rapidly evolving from respondents to active participants. To keep up with this trend, researchers should begin to pay attention to interactions from social networking because these trends, like the car you’ve been watching in your rearview mirror, are closer than they appear. This presentation will be [...]

We recently teamed up with Crowdsourcing.org to answer the question, “what do the world’s social media users think about crowdsourcing?” Together we tried to get a sense of how the world is feeling about the different forms of crowdsourcing through the analysis of social media buzz and sentiment. Using a tool called Netbase, which indexes [...]