In this interview with onlinemr.com Kevin Lonnie discusses his perspectives on where the market research industry is headed. Topics include: The division between “DIY” and “Insight Consultancy” market research Incorporating real value into insight deliverables Social Media’s role in market research Recent initiatives to strengthen creative outputs from communities and panels Click Here to Read the [...]
An interesting perspective described by Brian Solis in his new book, “The End of Business as Usual,” is that all of us who participate in social media are actively working together to architect the next generation of information network; aptly coined by Cisco as the “human network.” The dominance of traditional search engine algorithms is [...]
We recently teamed up with Crowdsourcing.org to answer the question, “what do the world’s social media users think about crowdsourcing?” Together we tried to get a sense of how the world is feeling about the different forms of crowdsourcing through the analysis of social media buzz and sentiment. Using a tool called Netbase, which indexes [...]
In Jonathon Fields recent book, “Uncertainty: Turning Fear and Doubt Into the Fuel for Brilliance,” he praises the use of creating your own co-creation community to help craft ideas and uncover insights about your products & services. He claims that they not only help add certainty to what you’re doing, but can also alert you [...]
A recent blog post by Civic Science discusses “aspirational self-disclosure” and how those who rely on social media data need to take this into account. Aspirational self-disclosure is the human tendency to “say things to make ourselves look funny, successful, humble, stable, adventurous, or simply normal. We keep thoughts to ourselves that make us look [...]
A key initiative at KLC over the past year has been getting our company into social media analysis. When setting off on this mission, we vowed not to just make social media another menu offering on a long buffet line of services, but to find ways to truly integrate it with our other methodologies in [...]
The “First Moment of Truth” (FMOT) was a termed coined by P&G to describe the moment in which a consumer makes it to the store and is presented with a variety of choices from which to choose. In this scenario, they make decisions based off of the packaging, price, and overall presentation. It was at [...]
Whether you are a basketball fan or not, you’ve probably heard about how the star-studded cast of the Miami Heat lost to the Dallas Mavericks in the NBA finals. The Heat assembled a “dream team” comprised of three perennial all-stars which included the reigning league MVP, Lebron James. Lebron James’s transition from Cleveland to Miami [...]
In today’s economic climate the argument can be made that innovation is no longer a way for companies to thrive, but is becoming essential for survival. In a recent article by Fareed Zakaria featured in Time Magazine (http://ti.me/qVOBlE), he makes the case that innovation is key for both the survival of businesses as well as [...]
A main philosophy driving the IC2™ approach is the idea of being iterative in your research. Instead of trying to tackle everything at once with broad, wide-reaching initiatives, take a more focused approach with smaller initiatives that allow you to truly focus on each insight. Not only will an iterative approach help to simplify a [...]