All in all, the 84th Academy Awards were largely forgettable. Billy Crystal, we love you, but it’s time to give that gig to someone born after 1950. In the midst of this blandness, they set up a skit based on the idea of a 1939 Focus Group for “The Wizard of Oz.” The piece was [...]
“The survey” is synonymous with quantitative research. To the rest of the world, “the survey” is where quant begins and ends. In a similar vein, “Let’s do some groups” summarizes about 98% of the qualitative industry. I’m not trivializing the great work by our leading qualitative experts, I’m saying that in the public domain and [...]
The articles/story lines about the length of the recession, the potential for far greater economic retreatment keep pouring in. But I tend to look at economists as fiction writers, they’re all capable of telling a compelling story, but they don’t seem to have any better handle on reality than you or I. As a researcher, [...]
There were some great discussions that stemmed from my previous post about the “Limiting Adjective of ‘Marketing’ Research.” Some really insightful responses that exhibited multiple perspectives on the topic! The conversation also lead to a question being asked in the GreenBook Research Industry Trends (GRIT) study, and early results showed that 42% said “yes, we [...]
All in all, it’s been a pretty challenging decade for marketers. The role of the CMO is being diminished; traditional brand channels are being marginalized. And the CEO has seemingly fallen in love overnight with social media alternatives. And what’s bad for marketing should be bad for marketing research. After all, we are merely a [...]
To start, here are some of my anecdotal observations concerning Mountain View: Silicon Valley is like Hollywood, except you’re dealing with serial entrepreneurs instead of actors. Similar egos, just different occupations. Everyone is searching for the next big thing, folks think in terms of three year commitments rather than career aspirations. Stanford University is the [...]
Off to Mountain View, CA for the 1st Annual Crowdsortium Conference. Mountain View is best known as the home of Google and in fact the conference will be held within Google’s Headquarters. With apologies to Mark Twain, I do feel a bit like “A Jersey Researcher in the Crowdsourcing Court”. Even the agenda itself is [...]
Tom Anderson of Anderson Analytics asked the KLC team to put up a blog post on what we feel is hot and what’s not. So, here’s our list! In honor of the rules, we have resisted looking at any of the other postings (A.K.A. The folks who actually got their post up on time!). What’s [...]
“The most imaginative influences often come from the most unlikely sources.” The above is a quote from a recent TED Conference on nurturing the creative process. http://www.ted.com/talks/elizabeth_gilbert_on_genius.html This theorem appears to be in conflict with screening tactics to preselect a potential Crowdsourcing panel. Pre-testing makes sense if you’re looking to vet Jeopardy contestants, but are [...]
Is email a thing of the past? Certainly not yet, but judging by how younger generations are communicating nowadays, you may see email begin to take a backseat to mediums that offer instant gratification. Tweet This Post