There was an interesting new article by William Grimes in the NY Times this week regarding consumers’ relationship with satisfaction research. What struck me most about this article is that it closes on a point that is in stark contrast to the rest of the narrative. Grimes spends much of the article describing “respondent fatigue” [...]
Ron Ashkenas, author of Simply Effective, recently wrote an article about the difference between the amount of information and amount of understanding. This is a concept that applies throughout business, but has become especially relevant in our world of research. Ashkenas highlights a keen observation by Tom Brokaw – that the massive amount of information [...]
During our recent webinar, Objects in Mirror are Closer Than They Appear, Kevin Lonnie and I discussed some new technology and methodologies that are starting to impact research. At the end of our presentation, we polled the audience to see what they were most interested in learning about. Based on the discussion, Crowdsourcing was the [...]
In a few days, I’ll be in Chicago for the Corporate Researchers Conference. It’s the inaugural edition of this conference, organized by the MRA, Quirk’s, and Corporate Executive Board. What intrigued me most is that the three organizers each bring a unique perspective on the research industry, which I’m hoping leads to some well-rounded perspective. [...]
Last month, I attended the 2nd Annual Market Research in the Mobile World Conference. It was a great event with a lot of great presenters sharing great information. In fact, there was so much presented that it’s taken me a month to really digest it and figure out what it all means to me. The [...]
In a recent New York Times article, Shelley Podolny notes that the current volume of electronic information is roughly 1.2 zettabytes, or the amount of data that would be generated by everyone in the world posting messages on Twitter constantly…for a century! We no longer have to go find respondents to collect data; they’re bringing [...]
Growing up, I had a baseball coach who used the phrase “Single them to death,” especially when we were behind by several runs. His point was that the best way to succeed wasn’t just swinging big and hoping for that one big hit, but by swinging smart and creating momentum through small victories. That same [...]
The Market Research Event, hosted by the IIR, seems to be the hottest MR conference around, with one of the longest and most diverse list of attendees we’ve seen for an event this year. I’m excited to have this year’s event held in my hometown of San Diego and it should once again illuminate the [...]