Not too long ago, when a company engineered products and services, it relied entirely on its internal development team (e.g R&D, Design, Packaging, Brand Teams, etc) to provide suggestions and evaluations. After they conceived the idea, created and fine-tuned those offerings, they released and marketed them without any further testing. Nowadays, consumers, suppliers, vendors, distributors …
Read MoreThis year I hosted my first Thanksgiving, which was definitely an experience! From the initial recipe searching and menu building, to the food shopping, cooking and baking, and finally, eating, there were a lot of moving parts involved in crafting a wonderful family meal. It turns out that Thanksgiving is about so much more than …
Read MoreOk, so now I have your attention. What I want to focus on is… what the ideal size is for an online community? Do I need 300 members or 5,000? Is less more in the case of an online community, or do we find strength in numbers? The truth is there is no right or …
Read MoreOne question I have been hearing a lot lately when speaking with both current and potential clients is, “What is the average lifespan for an online market research community member?” While we typically like to add fresh blood into a community at a minimum of once a year, this is not a simple answer as …
Read MoreIf you search “customer co-creation,” you will get more than 44 million entries with some of the top descriptions including “Co-creation is driving innovation,” “How co-creation can improve your customer experience,” and “Innovation with customer co-creation.” The list goes on and on. The Market Research industry always seems to latch on to buzzwords, with the …
Read MoreWhenever we refer to customer co-creation we always talk about all the different ways our clients can utilize it. We stress to them that co-creation opens a two-way conversation with their own customers and they can connect with their customers in a way that they have never been able to before. This month I want …
Read MoreI recently was catching up with an old colleague of mine who asked me what it was that we really do at KL Communications. I gave him my typical response of “we are a research agency that specializes in customer co-creation.” To that, my colleague replied, “Who isn’t doing that these days?” This response really …
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