It’s no secret that seeking customer insights is important when releasing new products or services, and, truth be told, is expected nowadays. A simple Google search will reveal any number of cases where customer insights were not collected, and brands were left scrambling to “pick up the pieces” of poorly received products or services. A …
Read MoreToday, we have the ability to connect with others in a variety of ways, be it for business or for leisure, and we have been taking full advantage. Though many of us have been home or working under some restrictions for several months, we have remained connected with friends, family, co-workers, and clients. Keeping business …
Read MoreThe recent COVID-19 pandemic has not only shifted our personal lives but packed up our corporate life in a laptop bag and brought it home to our kitchen table. During this time, employees were doing their best to make a comfortable workspace, whilst some even multi-tasked as homeschool teachers. Managers checked in via Microsoft Teams …
Read MoreCompetition abounds. Particularly in New York City. So, how do you identify the top market research companies in NYC? If you’re already in the field of market research, the process of identifying which companies are best and what their specialties are is easier than if you’re unfamiliar with the field. On the contrary, if you’re …
Read MoreCustomer Service. Just consider this term for a moment. What experiences come to mind? Given that negative experiences are relayed nine times more often than positive ones, odds are that you immediately thought of some unsatisfactory encounter. A daunting statistic is that 90% of restaurants do not make it to their 2nd anniversary of opening …
Read MoreConsumers are picky. This is no grand revelation. However, there is something to be learned about how to meet – and exceed – their expectations. When a customer is considering a purchase, whether it is something new to them or new to the world, or they are replacing something, they are typically diligent about their …
Read MoreIn the past, product innovation process, particularly for consumer products, was relatively straightforward and standardized across all companies. At that time, companies developed first-of-their-kind products. As a result, innovation was centered around simply what the product did and did not emphasize how it functioned. Companies identified a need, generated a manufacturing plan, rolled it out …
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