To read Part 1 of this series click here “Introduction to Market Research Methodologies: Part 1” MROCs (market research online communities) employ both qualitative and quantitative methodologies to gather feedback. Now that you are a bit more familiar with each type from Part 1 of this series, let’s talk about when to use each methodology …
Read MoreIt’s no secret that seeking customer insights via market research is vital when releasing new products or services, and, truth be told, expected nowadays. Customers want to be part of the development process and know that they have influence with the brands (or products) they care about. A simple Google search will reveal any number …
Read MoreWe all know that online market research is more essential than ever right now. With the COVID-19 pandemic, budgets are down, timelines are tighter than ever, and in-person research is, at best, complicated. How can an online community make an impact on your business right now, and in the future? You have an engaged audience …
Read MoreHow beneficial something will be to you all depends on how well you set yourself up to derive those benefits. Market research is no different. There are multiple advantages associated with taking your studies to the internet. Although the advantages to adding online communities to your company’s market research repertoire are numerous, here are four …
Read MoreWhat’s the best way to effectively use market research online communities for research? Engage them. While this answer may seem simple, there’s a lot more that goes into it. One could consider guerilla tactics and wield a strong arm, forcing participation or access. However, guerilla tactics don’t even work that well in warfare, so why …
Read MoreBefore we can dive into how market research helps a business, we first need context around the concept of “market research” itself. Some define it narrowly as “the act of gathering information about customers’ preferences and habits.” Others define it a bit more broadly to include the processes, policies, techniques and tools that are utilized …
Read MoreCompanies are constantly under pressure to put out the next, best product or service. Along with that pressure comes the temptations to skip certain essential steps in the product development process. But one thing that you should never lose sight of: your customers. Consumers are essential and can make or break the success of a …
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