To read Part 1 of this series click here “Building an Online Community That’s Right For You” To read Part 2 of this series click here “Assembling & Maintaining Your Community” You may be reading this article because you have been running MROCs for years and are interested in someone else’s perspective to learn new ideas or …
Read MoreTo read Part 1 of this series click here “Building an Online Community That’s Right For You” Whether you manage an online community that practices traditional research or one that uses a more collaborative, co-creation approach. Whether you do all the heavy lifting yourself or rely on partners to share the management responsibilities. Whatever your experience …
Read MoreSo, you are interested in learning more about Online Community Management. Maybe you already manage a community and want to expand your knowledge or validate your practices. Maybe you have no idea what Community Management is. Either way, and anything in between, hopefully this article leaves you with some new ideas or welcome validation. There …
Read MoreIn today’s business landscape every day it is becoming more important to connect with and truly understand your customers. An effective way to do this is through market research online communities or MROCs. MROCs give companies of all kinds the opportunity to tap into consumers’ minds, uncover needs and pain points, and build a two-way …
Read MoreEach year it becomes more and more evident that to succeed companies must listen to the Voice of the Customer. While in the early stages it might have been just a catchy buzzword, today Voice of the Customer goes as far as being an entire department. A team dedicated to listening to the customer, analyzing …
Read MoreWe’ve all been there. We take a few minutes at the end of a call or the completion of a transaction and we fill out a survey. While doing so most of us have probably asked ourselves, “Is anyone actually reading this?” None of us should have to wonder. Cue “closing the loop.” To close …
Read MoreIn today’s business climate, faster is better. If you wait too long to respond to a customer’s inquiry or address their grievance, you’ll be reading about it on social media before you’ve even had a chance to compose your reply. If you’re pursuing product development with an ambiguous path, then be prepared. Someone may launch …
Read More3 Benefits of Using Co-creation During Product Development Co-creation is starting to get the recognition that it’s due. Nearly 50 years ago, the mantra, “innovate or die” uttered by Jack V. Matson who authored a book carrying this title, became the battle cry of product developers. Today, innovating collaboratively with customers and other stakeholders have …
Read MoreCo-creation, defined within the context of marketing research, is the blending of traditional marketing research techniques (such as surveys, polls and focus groups), together with newer non-traditional methodologies such as Crowdweaving™ and biometric responses. What these methodologies do together is to facilitate open communication and build relationships between customers and a company. The heart of …
Read MoreIt’s what keeps product developers awake at night. The one big product development mistake that can be career-limiting, perhaps even career-ending and certainly spark a whole lot of negative commentary about your company’s failure to craft a product that customers actually want to purchase. Nobody wants to err, nor do people typically set out deliberately …
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