Customer co-creation involves much more than applying customer feedback. It’s a collaborative product development process from start to finish. The customers who create with your brand will work with you through every stage of creation, from the initial idea to rough sketches all the way through to packaging and marketing. It’s making the customer far …
Read MoreCustomers who contribute to the insights process provide invaluable insights, but it’s the responsibility of researchers to craft a skilled survey. Often, researchers settle for general questions, such as “Why would you purchase this item?” The answers are frequently described as “interesting”, which is code for “I have no use for this information”. By contrast, …
Read MoreAs a marketing term, customer centricity has been around for ages. You’ve probably heard it in various contexts and you may even have a vague idea of what it means. Obviously, customer centricity is the concept of making your customer the center of your business, but even that definition is vague and leaves lots of …
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