KLC founder and CEO Kevin Lonnie paints a must-see Big Picture of where the research industry and its companies are at this stage of what seems to be the interminable Coronavirus crisis. Watch the interview below.
Read MoreOverview: How to Maximize the Value of your Online Insight Community Online Insight Communities (MROCs) are now used by the majority of the Fortune 1,000. But is your insight community maximized for cost effectiveness? With the amazing research tools that can be seamlessly integrated into your MROC, the opportunity to transfer expensive ad hoc work …
Read MoreThe prevailing “wisdom” for well over a hundred years is that the crowd is mad. However, more recently, author James Surowiecki countered with his book, The Wisdom of Crowds. So what is it, is the crowd wise or mad? Anyone who has tried to buy toilet paper in the last two weeks will come to …
Read MoreWatch now as Kevin Lonnie, President and CEO of KLC, does a follow-up interview with Bob Lederer, Editor & Producer of RFL Communications, in response to our March 11th blog post Don’t Let COVID-19 Halt Your Market Research Efforts that addresses research users, offering suggestions on a handful of research options during the very earliest …
Read MoreIn 2020, one of the biggest challenges that the Insights Industry is going to face will be doing more with the same budget. Corporate spend for the market research industry has been flat for a few years and in North America, the total amount spent has essentially gone unchanged from last year. At the same …
Read MoreKevin Lonnie, CEO of KL Communications, recently made a guest appearance on the 75th episode of “The Data Gurus” podcast with host Sima Vasa to talk about CrowdWeaving® and innovation. The Data Gurus podcast, which began airing in February 2018, has a mission to bring listeners “a real-life perspective on what’s happening in the data …
Read MoreLast month, the KLC team attended FEI 2019. Interestingly enough, FEI is being rebranded and starting next year will be called The Boston Innovation Festival. This was the 4th straight year that the KLC team attended FEI and coincidentally we centered on four key takeaways. Takeaway # 1 / Disruptive Innovation Remains Aspirational As much …
Read MoreThe most successful companies know exactly what their customers are looking for. It can be difficult, however, to know exactly what consumers want from a product, down to the smallest detail. You don’t have to be a mind-reader, but you should learn a little bit more about co-creation and how to make it work for …
Read More[vc_row][vc_column][vc_column_text]A note from Kevin Lonnie, founder of KL Communications, on the future of market research. I’m a big advocate of Automation & AI for the future of market research. The cost and operational efficiencies they present is akin to fracking in the oil industry. It changes the price point of what’s possible and optimal. As …
Read More“Hindsight is 20/20”… “if only”… and “regrettably” are the terms uttered by those who have learned the hard way through experience. The same holds true for companies who have skipped or skimmed over the critical market research step of building a new product launch marketing plan. If you’re about to develop or launch a new product, …
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