Author: Kevin Lonnie

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The Importance of Co-Creating Value With Customers

[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487839572{padding-bottom: 50px !important;}”]Paying attention to your customers is important. Most companies would agree with that sentiment, as it’s a core principle of both research and development and marketing. Incorporating your customers into the process is even better, which is why co-creating value with customers is critical for success in today’s market. What Is Co-Creation? …

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Tags: Co-Creation, Online Communities

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The Confluence of Agile Research & Customer Co-Creation

Researchers are getting used to hearing about the opportunities afforded by agile research and customer co-creation.  Often the terms are used almost interchangeably but, to me, they are distinct, with the latter being a subset of the former. Agile Research is a derivative of the agile development process.  For definition, I’ll use Jeffrey Henning’s recent …

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Tags: Co-Creation, Industry, Research

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As an Industry, We Need to Unite! Or Do We?

Dramatic speeches, lively debates, predictions of an impending Armageddon for traditional MR have all been met with a collective yawn. There seems something noble in the idea of an umbrella organization that would lead/protect and strengthen the MR industry.  But nobility doesn’t always take into consideration practicality and most importantly; need. Personally, I think we’re …

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Hacking & Collaborating: Disruptive Innovation through Inspiration

  By Kevin P. Lonnie/Founder KL Communications There are two attributes associated to MR that I feel are preventing us from making a larger contribution to innovation. As a rule, we are: Risk adverse Process driven The above attributes have their merits.  They allow us to provide objective, thorough analyses of potential products through measurable …

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Tags: Co-Creation, Innovation, Research

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Fighting the Stigma of Failure with Agile Development

This article originally appeared in the July issue of Survey Magazine. Read it here. As I grow older, I grapple with the thought of failing.  It makes me think twice about stepping outside my comfort zone. Quite frankly, it’s a lot easier to stick to areas of past accomplishments and skills.  This is far more …

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Tags: Industry

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