At KLC, we offer numerous solutions to address the research needs of our clients via online research communities. We try to lean into methodologies that best match whatever business problem needs solving, but because these communities are qualitative in nature, we often run studies that rely on open ended consumer feedback. We believe that these …
Read MoreBuilding and maintaining a base of customers is one of the toughest things a brand must do. Regardless of your product or service or industry, somebody needs to be willing to buy for you to stay in business. Customer rapport can mean the difference between survival and failure, and most often, companies will rely on …
Read MoreAny organization that offers a product or service needs an intimate understanding of the voice of the customer, or VOC. It allows them to design a product or service that solves a need and position that product or service effectively. When a company finds success, it creates a base of customers, or people for whom …
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