We’ve all been there, running from store to store like our lives depend on it. The holidays just around the corner, and nothing stopping us from getting what we need to enjoy the season with friends and family. Except, maybe, those pesky checkout lines. You know the ones I mean. The kinds that wrap around …
Read MoreIn a recent Insider article, The New York Times shared back some very touching insights from their readers, emphasizing the way they utilize the comments sections on articles to help build community, garner healthy debate and conversation, and influence future journalistic reporting. Sona Patel, Director of Community for The Time’s, stresses a few things that …
Read MoreOnline insight communities have so much to offer. From employing in-depth qualitative research methods to providing substantial quantitative findings; if there’s a question you need to be answered, an online community can be your tool to do it! Market Research Online Communities (MROCs) Let’s start with the basics! The first thing to note when talking …
Read MoreThe answer is simple; your customers know what they want! Whether you’re designing a new product to put on the shelves, a new service to put out to market, or even a new tool for customers to utilize, looping consumers in early and often is key to successful design thinking. No one understands the customer …
Read MoreResearch is an essential effort to gain a better understanding of a problem at hand. Without it, we would collectively be limited in our ability to solve problems and generate solutions because we lack the context around what the issue is. Similarly, market research provides businesses with answers to their questions and solutions for the …
Read MoreAlthough some organizations continue to debate the definition of “co-creation” and how wide the contributors’ circle should be, here at KL Communications, we have focused on deriving value from co-creation for our clients for over 20 years. Co-creation communities – establishing them, motivating them and harnessing them to achieve value creation – are part of …
Read MoreIn today’s marketplace, consumers are frequently overwhelmed by the dilemma of too many choices. Producers of the available goods are cognizant of the increasing level of competition with respect to retail shelf space. As a result, the marketers behind these brands are aware of the increased level of competition in attracting eyeballs, enticing a purchase …
Read MoreAdmittedly, it sounds simple enough in theory. Follow these five steps to the co-creation process and your company will have all the “right” ideas. Within no time at all, you will have majority market share and be highly profitable. Not exactly… the co-creation process takes focus, discipline and needs to be formally adopted within the …
Read MoreCo-creation has become the new business imperative in response to the rise of ad-blocking technologies and the growing fatigue with ad bombardment on social media. There has been a tectonic shift from marketing to versus marketing with. It’s all about trust. By taking the time to create content that consumers want to see, you are …
Read MoreCustomers know what they want. In this era of nearly infinite choice coupled with on-demand access, they won’t be your customers for long if you don’t offer what they need – or want. Competitive advantage can be conferred not only from having a unique or a superior product, but from branding itself. Product research informs …
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