Product development is not a spectator sport: you must be in it to win it. Competition gets tougher with every passing year. Retail shelves are crowded. That is, whenever retail shelves are actually displaying merchandise, given the record number of store closures over the past couple of years. This year, at least 7,000 (and estimates …
Read MoreEvery year, it seems that there is some new method or practice designed to augment or enhance existing product development efforts. There are also dozens of new technologies and how-to guides released to stimulate changes and advancement within the field. Innovation and change are good: at least most of the time. Sometimes, as in the …
Read MoreHas everything “already been invented”? Hardly. Although it certainly feels that way when your team is tasked with inventing the next disruptive innovation. Product development is a monumental task that even the most seasoned teams can struggle with from time to time. However, marketing research can be a game-changer when done right and executed routinely. …
Read MoreAdding value to your brand is becoming more critical – and more challenging – as markets are flooded with alternative innovative solutions that command consumer attention. The edict, “innovate or die” was first coined in 1981 by Jack V. Matson who authored a book carrying this title. Nearly three decades later, it was popularized by …
Read MoreGeneration Z makes up 25% of the US population and controls $143B in direct purchasing power. By 2020, Gen Z will represent 40% of all buyers. As a whole, this is the most advanced group of teenagers in history, yet unlike any generation before them, they are more of a collection of individuals and small …
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