Method
Community members submitted 50 ideas within a few days of starting the Challenge. And they really dove into the challenge – creating screenshots and mockups to illustrate their ideas, and posting robust, well-constructed explanations of their ideas.
One participant thought the iPhone homepage layout was a good model for presenting information and therefore used it as the inspiration for their idea.
Another included more granular details in their mockup and took the time to cut out paper and glued it back together in the manner they felt would be most useful then took a screenshot to help articulate what they were looking for.
Collaboration also gave members the chance to work together to make the ideas they suggested even better. Participants were encouraged to offer constructive feedback, offering suggestions to make the idea stronger and more robust to ensure they include features the collective would use.
In some instances, Delta even took the original idea – either written or drawn up – (in some cases literally!) by the member – and created a high fidelity mockup that was then sent to the author to make sure it represented what they were trying to say. This collaboration helped to build the ideas into more fleshed out concepts.
Concepts were put into a round of evaluation to make sure they represented customer pain points, needs and preferences.
