Hopefully by now you are comfortable with the difference between crowdsourcing and co-creation. After understanding what co-creation is and the benefits it affords, you may be interested in learning even more about how it stands apart from traditional market research tools. Once co-creation gets rolling, the ideas that emerge are often amazing, but what you …
Read MoreWhether you were happy with the recent election results or you’re currently searching for affordable Canadian housing options, odds are you were surprised with the results. Well, how did the polls get it so wrong this time? Of course, there is no single factor involved. But a recent Ad Age article went so far as …
Read MoreI’ve been taking an online course (“MOOC”) at Penn State this semester called “Creativity, Innovation and Change.” The team of professors hails from different disciplines in engineering (mechanical, chemical and environmental) as well as theater and psychology. We’re now into week 6 of the class, and so far have investigated creative styles, ideation techniques, intelligent …
Read MoreWould that be a trade association (e.g. ESOMAR, CASRO, The MRA, ARF, IIR, QRCA, etc.)? Can we name an association that clearly speaks for a majority of researchers? No, they’re all too myopic. If a single association doesn’t speak for MR, what about thought leaders? In my opinion, the vast majority of thought leaders are …
Read MoreThis year I hosted my first Thanksgiving, which was definitely an experience! From the initial recipe searching and menu building, to the food shopping, cooking and baking, and finally, eating, there were a lot of moving parts involved in crafting a wonderful family meal. It turns out that Thanksgiving is about so much more than …
Read MoreRecently, I was catching up on the Emmy award-winning favorite comedy Modern Family. Maybe you’ve heard of it? In the episode (‘She Crazy’ Season 7, Episode 4), eyes rolled when Claire Dunphy, a “suit” at a closet company, wanted to pitch ideas at a creative design team meeting. This hit home as I saw …
Read MoreOK, I realize this one is pretty easy. A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost? A. 5 cents B. 10 cents C. 20 cents D. 25 cents If you instinctively guessed 10 cents, congratulations, you …
Read MoreA few weeks ago I had the chance to attend a “meet and greet” sales showcase, where a handful of online market research companies were each given eight minutes to talk about their unique approaches to solving research challenges in today’s market. This was an eye-opening experience for me, because as a researcher rather than …
Read MoreI have friends starting businesses all the time and since they are subject matter experts rather than marketers, they often ask me if they need market research. While I believe in them and am open to the possibility that they, like Steve Jobs, will be just fine without it (although that famous claim has recently …
Read MoreThe role of community manager is a growing one that requires near-constant innovation and skill in various disciplines. As the New Year begins and resolutions are being made, I decided it would be a great time to get back to the basics to ensure that 2014 is a solid year for community management here at …
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