Category: Online Communities

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Don’t Let AI Prevent HI–Embracing the Surface Noise

I love that lead-in quote and not simply because I’ve been a vinyl record enthusiast and collector since a guy named Reagan lived in the White House. I also love it because I’m a HI (Human Insight) enthusiast and embracing life’s surface noise is critical in the pursuit of human insight. Given the current state …

Tags: AI, Artificial Intelligence, Customer Experience, Insights, Insights Communities, Online Communities, Research, Technology

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What Is an Insight Community?

An insight community is a valuable research tool that virtually brings together a select group of your customers, prospects, or key stakeholders, allowing you to regularly engage with them and gather valuable feedback and deep insights.  With an insight community you can better understand your audience, identify their needs and preferences, and ultimately make more informed decisions to help drive your business forward. 

Tags: Customer Experience, Insights, Insights Communities, Online Communities

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Case Study:  Utility CX & Brand Tracking With An Insights Community

Insights Communities are an effective and affordable way for utility providers to track key performance indicators.  Do you need to regularly answer questions like these: Questions like these or closely related ones are often critical for utility companies to answer.  Regularly tracking the metrics that result from these types of questions is the key to …

Tags: Customer Experience, Insights, Insights Communities, Online Communities, Utility Industry

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[Watch] KLC’s Webinar from TMRE Digital Week “How to Maximize Your Online Community”

Overview: How to Maximize the Value of your Online Insight Community Online Insight Communities (MROCs) are now used by the majority of the Fortune 1,000. But is your insight community maximized for cost effectiveness? With the amazing research tools that can be seamlessly integrated into your MROC, the opportunity to transfer expensive ad hoc work …

Tags: Insights, Online Communities, Research

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The Employee Online Community – Connecting Companies and Increasing Employee Engagement

It’s understood that an online community can help you better understand your customers. Through a variety of research methodologies available within a customer insights platform, you can facilitate an ongoing feedback loop with your target audience. What’s critical to note, though, is that your target audience can be any group – including employees. The benefits …

Tags: Co-Creation, Engagement, Online Communities, Research

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Four Benefits of Online Communities for Market Research

How beneficial something will be to you all depends on how well you set yourself up to derive those benefits. Market research is no different. There are multiple advantages associated with taking your studies to the internet. Although the advantages to adding online communities to your company’s market research repertoire are numerous, here are four …

Tags: Online Communities

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Why Online Communities Drive Better Decisions

In today’s business climate, faster is better. If you wait too long to respond to a customer’s inquiry or address their grievance, you’ll be reading about it on social media before you’ve even had a chance to compose your reply. If you’re pursuing product development with an ambiguous path, then be prepared. Someone may launch …

Tags: Online Communities

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Why the Marketing Research Process is Important for Your Business

Research is an essential effort to gain a better understanding of a problem at hand. Without it, we would collectively be limited in our ability to solve problems and generate solutions because we lack the context around what the issue is. Similarly, market research provides businesses with answers to their questions and solutions for the …

Tags: Online Communities

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