Let’s face it, market research online communities (MROCs) wouldn’t exist without customers. Customers are truly the backbone of this operation. They provide their honest feedback when asked and continue to participate time and time again. The trick, though, is learning how to both receive and implement customer feedback in online communities in a way that …
Read MoreAs any good researcher knows, there are several marketing research processes, and the one for product development is typically of great interest because it has the greatest impact on the company’s performance. There are multiple variations of this process, so which one is the best marketing research process for product development? A quick refresher on …
Read MoreWhat’s the best way to effectively use market research online communities for research? Engage them. While this answer may seem simple, there’s a lot more that goes into it. One could consider guerilla tactics and wield a strong arm, forcing participation or access. However, guerilla tactics don’t even work that well in warfare, so why …
Read MoreThere’s no question that we live in a digital world. We’re connected in more ways than we’ve ever been throughout history and are finding new avenues to meet up with people who share our views. We’re all online all the time. That’s why it’s important to know the benefits of online communities. A market research …
Read MoreWe live in a world drowning in choices. From what to order for dinner to which approach to take regarding market research, one thing remains clear – we have more than ample options. Today, businesses wholly understand the value and criticality of market research, but they are typically overwhelmed by the number of methods to …
Read MoreIBM has one. So does SAS. Salesforce.com does, too. Spotfire helps companies build them. KL Communications has built their own. What are “customer intelligence platforms” and why is everybody talking about them? They are the most widely adopted and inherently useful system for generating actionable insights around new product development and corporate strategy. Specifically, Allsight, …
Read MoreCustomer co-creation involves much more than applying customer feedback. It’s a collaborative product development process from start to finish. The customers who create with your brand will work with you through every stage of creation, from the initial idea to rough sketches all the way through to packaging and marketing. It’s making the customer far …
Read MoreRemember chat rooms? They first began in 1980 but didn’t become widely popularized until 1989 with the broad adoption of email and specifically when AOL formally launched and branded online communities as “chat rooms”. However, it took nearly another decade for market researchers to realize the potential of tapping into this resource. The evolution of …
Read MoreBusinesses in almost every niche need to stay agile in order to survive. Agile market research focuses on delivering the best outcomes in the quickest amount of time. Expect this practice to dominate in 2018: Seventy-seven percent of market researchers plan to increase adoption of agile methods during the next 12 months. Here are four …
Read MoreHopefully by now you are comfortable with the difference between crowdsourcing and co-creation. After understanding what co-creation is and the benefits it affords, you may be interested in learning even more about how it stands apart from traditional market research tools. Once co-creation gets rolling, the ideas that emerge are often amazing, but what you …
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