Category: Online Communities

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How to Use Customer Feedback in Market Research Online Communities

Let’s face it, market research online communities (MROCs) wouldn’t exist without customers. Customers are truly the backbone of this operation. They provide their honest feedback when asked and continue to participate time and time again. The trick, though, is learning how to both receive and implement customer feedback in online communities in a way that …

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The Best Marketing Research Process for Product Development

As any good researcher knows, there are several marketing research processes, and the one for product development is typically of great interest because it has the greatest impact on the company’s performance. There are multiple variations of this process, so which one is the best marketing research process for product development? A quick refresher on …

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Why Customer Intelligence Platforms Are Critical in 2018

IBM has one. So does SAS. Salesforce.com does, too. Spotfire helps companies build them. KL Communications has built their own. What are “customer intelligence platforms” and why is everybody talking about them? They are the most widely adopted and inherently useful system for generating actionable insights around new product development and corporate strategy. Specifically, Allsight, …

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Co-Creation: It’s All About That ROI

Customer co-creation involves much more than applying customer feedback. It’s a collaborative product development process from start to finish. The customers who create with your brand will work with you through every stage of creation, from the initial idea to rough sketches all the way through to packaging and marketing. It’s making the customer far …

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How Online Communities Can Change the CPG Industry

Remember chat rooms? They first began in 1980 but didn’t become widely popularized until 1989 with the broad adoption of email and specifically when AOL formally launched and branded online communities as “chat rooms”. However, it took nearly another decade for market researchers to realize the potential of tapping into this resource. The evolution of …

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4 Agile Market Research Techniques to Expect in 2018

Businesses in almost every niche need to stay agile in order to survive. Agile market research focuses on delivering the best outcomes in the quickest amount of time. Expect this practice to dominate in 2018: Seventy-seven percent of market researchers plan to increase adoption of agile methods during the next 12 months. Here are four …

Tags: Industry, Online Communities, Research

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Recognizing Niche Passion Groups Within a Collaborative Online Community

Hopefully by now you are comfortable with the difference between crowdsourcing and co-creation. After understanding what co-creation is and the benefits it affords, you may be interested in learning even more about how it stands apart from traditional market research tools. Once co-creation gets rolling, the ideas that emerge are often amazing, but what you …

Tags: Anecdotal, Insights, Online Communities

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