Most leaders of consumer research companies are aware of co-creation, whereby consumers, technology experts and other outsiders closely collaborate with a company for a certain length of time. Together, they imagine, design, build and market a new product or service. This hands-on process goes far beyond traditional marketing research methods, which primarily involve customer surveys …
Read MoreA market research online community (MROC) consists of people who agree to engage with one or more products or services for a certain length of time. Often MROCs are branded, meaning that the end client is revealed to members. Still, there are many times where a blind community that asks questions about the client’s vertical …
Read More[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487839572{padding-bottom: 50px !important;}”]Paying attention to your customers is important. Most companies would agree with that sentiment, as it’s a core principle of both research and development and marketing. Incorporating your customers into the process is even better, which is why co-creating value with customers is critical for success in today’s market. What Is Co-Creation? …
Read MoreThis year I hosted my first Thanksgiving, which was definitely an experience! From the initial recipe searching and menu building, to the food shopping, cooking and baking, and finally, eating, there were a lot of moving parts involved in crafting a wonderful family meal. It turns out that Thanksgiving is about so much more than …
Read MoreRecently, I was catching up on the Emmy award-winning favorite comedy Modern Family. Maybe you’ve heard of it? In the episode (‘She Crazy’ Season 7, Episode 4), eyes rolled when Claire Dunphy, a “suit” at a closet company, wanted to pitch ideas at a creative design team meeting. This hit home as I saw …
Read MoreOk, so now I have your attention. What I want to focus on is… what the ideal size is for an online community? Do I need 300 members or 5,000? Is less more in the case of an online community, or do we find strength in numbers? The truth is there is no right or …
Read MoreI came across an interesting article about writing earlier this week, and it compares the written word to interval training programs like Crossfit. Interval training is based around the idea that you push yourself to the max for a certain period of time, and then slow down to a baseline where you’re still working hard, …
Read MoreAt our most recent staff meeting, our president, and founder of KL Communications, Kevin Lonnie reminded us of something we regard as very important at KLC. We must collaborate. And he didn’t mean just our community members collaborating with each other or even us collaborating with our community members. At KL Communications, we don’t only …
Read MoreOne question I have been hearing a lot lately when speaking with both current and potential clients is, “What is the average lifespan for an online market research community member?” While we typically like to add fresh blood into a community at a minimum of once a year, this is not a simple answer as …
Read MoreMarket research, I’ve come to learn, has a way of keeping you on your toes. It’s a constantly changing organism, with something new to learn or try out almost weekly. And while this is one of the great things about the field, it also means you can forget about the basics. There may be things …
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