Category: Online Communities

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The One Thing Most Consumer Research Companies Are Missing

Most leaders of consumer research companies are aware of co-creation, whereby consumers, technology experts and other outsiders closely collaborate with a company for a certain length of time. Together, they imagine, design, build and market a new product or service. This hands-on process goes far beyond traditional marketing research methods, which primarily involve customer surveys …

Tags: Co-Creation, Industry, Insights, Online Communities

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Give Careful Consideration to Populating Your Market Research Online Communities

A market research online community (MROC) consists of people who agree to engage with one or more products or services for a certain length of time. Often MROCs are branded, meaning that the end client is revealed to members. Still, there are many times where a blind community that asks questions about the client’s vertical …

Tags: Innovation, Online Communities, Research

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The Importance of Co-Creating Value With Customers

[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487839572{padding-bottom: 50px !important;}”]Paying attention to your customers is important. Most companies would agree with that sentiment, as it’s a core principle of both research and development and marketing. Incorporating your customers into the process is even better, which is why co-creating value with customers is critical for success in today’s market. What Is Co-Creation? …

Tags: Co-Creation, Online Communities

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The Crossfit of Market Research

I came across an interesting article about writing earlier this week, and it compares the written word to interval training programs like Crossfit.  Interval training is based around the idea that you push yourself to the max for a certain period of time, and then slow down to a baseline where you’re still working hard, …

Tags: CrowdWeaving®, Engagement, Industry, Innovation, Online Communities, Research, Technology

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We Practice What We Preach

At our most recent staff meeting, our president, and founder of KL Communications, Kevin Lonnie reminded us of something we regard as very important at KLC. We must collaborate. And he didn’t mean just our community members collaborating with each other or even us collaborating with our community members. At KL Communications, we don’t only …

Tags: Crowdsourcing, CrowdWeaving®, Industry, Online Communities, Technology

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Should they stay or should they go? How to keep Co-creation Community Participation Healthy and Balanced

One question I have been hearing a lot lately when speaking with both current and potential clients is, “What is the average lifespan for an online market research community member?” While we typically like to add fresh blood into a community at a minimum of once a year, this is not a simple answer as …

Tags: CrowdWeaving®, Engagement, Online Communities

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