Everyone is talking about Generation Z these days. You know them … they are today’s tweens and teens—the kids just behind the Millennials, to whom everyone wants to talk. And with the buzz about Generation Z come the inevitable suggestions on how best to reach this group of young up and comers for online market …
Read MoreAs a Community Manager at KL Communications, a big part of my job is continuously hunting for ways to engage our online research community members. We make engagement (and increasing engagement!) a focus every day, from re-evaluating member communications, incorporating new gamification elements, creating picture and video posts, to developing easy and convenient mobile apps, …
Read MoreThe role of community manager is a growing one that requires near-constant innovation and skill in various disciplines. As the New Year begins and resolutions are being made, I decided it would be a great time to get back to the basics to ensure that 2014 is a solid year for community management here at …
Read MoreI recently came across an article on Quirks.com called “Researchers offer strategies for keeping MR function relevant in a big data world”. The more I read the more I was struck that editor Joseph Rydholm should come work at KL Communications. His belief of the importance of the human researcher is exactly what we at KLC …
Read MoreAs researchers, we’re always looking for ways to keep members engaged. Gamification is a great way to do that. We give members of our communities small incentives like badges or member statuses for their increased participation, and many love it. We also incentivize them by crediting points that they can collect towards redeeming gift cards …
Read MoreKL Communications and Bacardi U.S.A presented at the Insight Innovation Exchange Conference (IIeX) last month about how they leveraged their unbranded spirits community to dive deeper into the mind of spirits shoppers. The IIeX conference was held in Philadelphia, PA and focused on the future of consumer insights and market research. Some of the key …
Read MoreAs the field of community management continues to grow, we are seeing technological and digital advancements that allow us to deepen our reach to more and more people. Because of this, it is important to remember that community management is about people and user experience, rather than just the number of people who “like” or …
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