I recently came across an article on Quirks.com called “Researchers offer strategies for keeping MR function relevant in a big data world”. The more I read the more I was struck that editor Joseph Rydholm should come work at KL Communications. His belief of the importance of the human researcher is exactly what we at KLC …
Read MoreThe term Crowdsourcing feels mainstream, but author Jeff Howe’s book on the subject is only five years old. The term “Crowdsourcing” and the use of the crowd continues to evolve. Initially, most forms of crowdsourcing were based on cost savings measures. Essentially, firms could outsource manpower (e.g. Amazon Turk) or even its inventory (e.g. Stock …
Read MoreKL Communications and Bacardi U.S.A presented at the Insight Innovation Exchange Conference (IIeX) last month about how they leveraged their unbranded spirits community to dive deeper into the mind of spirits shoppers. The IIeX conference was held in Philadelphia, PA and focused on the future of consumer insights and market research. Some of the key …
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