The prevailing “wisdom” for well over a hundred years is that the crowd is mad. However, more recently, author James Surowiecki countered with his book, The Wisdom of Crowds. So what is it, is the crowd wise or mad? Anyone who has tried to buy toilet paper in the last two weeks will come to …
Read MoreKevin Lonnie, CEO of KL Communications, recently made a guest appearance on the 75th episode of “The Data Gurus” podcast with host Sima Vasa to talk about CrowdWeaving® and innovation. The Data Gurus podcast, which began airing in February 2018, has a mission to bring listeners “a real-life perspective on what’s happening in the data …
Read MoreSince the turn of the current century, product developers have increasingly looked to new processes to improve the likelihood of a successful launch. Some of these upstream processes include market research, which taps into everything from geographics and demographics to psychographics. Other midstream processes include co-creation and open innovation to spark the design of new …
Read MoreIn the past, product innovation process, particularly for consumer products, was relatively straightforward and standardized across all companies. At that time, companies developed first-of-their-kind products. As a result, innovation was centered around simply what the product did and did not emphasize how it functioned. Companies identified a need, generated a manufacturing plan, rolled it out …
Read MoreAt the recent Front End of Innovation conference in Boston, we learned a lot from the key opinion leaders who presented their thoughts and concepts around innovation. One of the common themes was the mission-critical role of the customer. Specifically, how placing customers at the forefront of a customer-centric strategy was imperative for the success …
Read MoreLet’s cut to the chase. The one big oversight missing from your new product launch plan? Thinking that market research is a “one and done” effort. It’s not! Keep your customers front and center at all times. Engage them. If you stay engaged, your customers will, too. You learned from experience after the last launch. …
Read MoreThere’s been quite a bit written about the potential of AI and Automation as it relates to Market Research. I must admit my own thinking has evolved on this subject. At first, I was dubious about the ability of algorithms and automated processes to answer the big “Why” questions. But I now feel that AI …
Read MoreA market research online community (MROC) consists of people who agree to engage with one or more products or services for a certain length of time. Often MROCs are branded, meaning that the end client is revealed to members. Still, there are many times where a blind community that asks questions about the client’s vertical …
Read MoreThe term Crowdsourcing feels mainstream, but author Jeff Howe’s book on the subject is only five years old. The term “Crowdsourcing” and the use of the crowd continues to evolve. Initially, most forms of crowdsourcing were based on cost savings measures. Essentially, firms could outsource manpower (e.g. Amazon Turk) or even its inventory (e.g. Stock …
Read MoreIt’s that time of year when everyone from the cashier at Walgreens to the mailman is reminding you to fill out the “newly Improved” GRIT survey. Well, the cashier might be an exaggeration but I swear the mailman asked if I had gotten around to it. Perhaps it’s because the mailman bears an uncanny resemblance …
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