Customers who contribute to the insights process provide invaluable insights, but it’s the responsibility of researchers to craft a skilled survey. Often, researchers settle for general questions, such as “Why would you purchase this item?” The answers are frequently described as “interesting”, which is code for “I have no use for this information”. By contrast, …
Read MoreHopefully by now you are comfortable with the difference between crowdsourcing and co-creation. After understanding what co-creation is and the benefits it affords, you may be interested in learning even more about how it stands apart from traditional market research tools. Once co-creation gets rolling, the ideas that emerge are often amazing, but what you …
Read MoreCrowdsourcing and co-creation are powerful product development strategies that the internet age ushered in. However, some business leaders are still uncertain about what they involve, which one to use and why they matter. If you’re debating the co-creation vs. crowdsourcing issue and you’re trying to decide which would be better for an upcoming project, you …
Read MoreMost leaders of consumer research companies are aware of co-creation, whereby consumers, technology experts and other outsiders closely collaborate with a company for a certain length of time. Together, they imagine, design, build and market a new product or service. This hands-on process goes far beyond traditional marketing research methods, which primarily involve customer surveys …
Read MoreI’ve been taking an online course (“MOOC”) at Penn State this semester called “Creativity, Innovation and Change.” The team of professors hails from different disciplines in engineering (mechanical, chemical and environmental) as well as theater and psychology. We’re now into week 6 of the class, and so far have investigated creative styles, ideation techniques, intelligent …
Read MoreOne of the central tenets behind successful co-creation is to fail early and often. The idea is to keep moving iteratively towards a successful solution. That said, it’s preferable to start closer to the solution in the first place, so the ramp up between multiple failures and ultimate success is reduced. With that in mind …
Read MoreWould that be a trade association (e.g. ESOMAR, CASRO, The MRA, ARF, IIR, QRCA, etc.)? Can we name an association that clearly speaks for a majority of researchers? No, they’re all too myopic. If a single association doesn’t speak for MR, what about thought leaders? In my opinion, the vast majority of thought leaders are …
Read MoreRecently, I was catching up on the Emmy award-winning favorite comedy Modern Family. Maybe you’ve heard of it? In the episode (‘She Crazy’ Season 7, Episode 4), eyes rolled when Claire Dunphy, a “suit” at a closet company, wanted to pitch ideas at a creative design team meeting. This hit home as I saw …
Read MoreOK, I realize this one is pretty easy. A bat and a ball cost $1.10 in total. The bat costs $1.00 more than the ball. How much does the ball cost? A. 5 cents B. 10 cents C. 20 cents D. 25 cents If you instinctively guessed 10 cents, congratulations, you …
Read MoreOk, so now I have your attention. What I want to focus on is… what the ideal size is for an online community? Do I need 300 members or 5,000? Is less more in the case of an online community, or do we find strength in numbers? The truth is there is no right or …
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