The resounding theme behind user feedback tools is collaboration. It’s as critical of a component to change management as it is to market research and co-creation. Collaboration drives innovation. When your partner, customer or provider feels like both sides are equally invested, and that their opinion will not only be heard but will make a …
Read MoreProduct Development, as a process, is an integral part of building the longevity of a brand. When developing and launching a new product, each company establishes its own series of steps to move through the product development process, from idea to concept to commercial launch. It is that process, often adapted from standard practices and …
Read MoreProduct development is a rather broad process with a number of components, phases and stakeholders. It is defined as the creation of a product which, by design, will provide customers with a solution to a problem they need to fix. In other words, product development is the process of creating a product that is either …
Read MoreBeing selective about which market research tools to apply – when and why – can confer competitive advantage and help increase the distance between you and your competition. The best way to create products and services that are successful is to forge a proactive, collaborative relationship with customers – both those who you target and those whose trust …
Read More“Hindsight is 20/20”… “if only”… and “regrettably” are the terms uttered by those who have learned the hard way through experience. The same holds true for companies who have skipped or skimmed over the critical market research step of building a new product launch marketing plan. If you’re about to develop or launch a new product, …
Read MoreMarket Research: Three Benefits of Qualitative Research If you’re tasked with developing a new product for your target consumer, you may not be sure that the benefits of qualitative research outweigh the costs or time required to conduct the analysis. Studies show that the analysis is worth it because the more people feel connected to …
Read MoreThere’s been quite a bit written about the potential of AI and Automation as it relates to Market Research. I must admit my own thinking has evolved on this subject. At first, I was dubious about the ability of algorithms and automated processes to answer the big “Why” questions. But I now feel that AI …
Read MoreBusinesses in almost every niche need to stay agile in order to survive. Agile market research focuses on delivering the best outcomes in the quickest amount of time. Expect this practice to dominate in 2018: Seventy-seven percent of market researchers plan to increase adoption of agile methods during the next 12 months. Here are four …
Read MoreCustomer loyalty is crucial when shifting marketing strategies. 82 percent of U.S. adults are loyal to brands, while 74 percent of millennials would switch to another retailer if they received poor customer service. Moreover, 61 percent of satisfied customers are very likely to recommend a company to other people, compared to just seven percent of …
Read MoreCustomers who contribute to the insights process provide invaluable insights, but it’s the responsibility of researchers to craft a skilled survey. Often, researchers settle for general questions, such as “Why would you purchase this item?” The answers are frequently described as “interesting”, which is code for “I have no use for this information”. By contrast, …
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