There’s a good reason why the saying “the customer is always right” has endured for so long. Companies have always depended on input from consumers, but these days, business owners may be warier than ever of such feedback. Many of them even view it as unreliable. After all, consider the 2016 U.S. presidential election: Countless …
Read MoreWhether you were happy with the recent election results or you’re currently searching for affordable Canadian housing options, odds are you were surprised with the results. Well, how did the polls get it so wrong this time? Of course, there is no single factor involved. But a recent Ad Age article went so far as …
Read MoreA market research online community (MROC) consists of people who agree to engage with one or more products or services for a certain length of time. Often MROCs are branded, meaning that the end client is revealed to members. Still, there are many times where a blind community that asks questions about the client’s vertical …
Read MoreThe way people do business is changing, mostly because technology is evolving so quickly. A few decades ago, marketing was much simpler than it is today. Before the internet and all the tech advancements that came with it, people watched television, read newspapers and conducted most of their day-to-day business in person, or at least …
Read MoreResearchers are getting used to hearing about the opportunities afforded by agile research and customer co-creation. Often the terms are used almost interchangeably but, to me, they are distinct, with the latter being a subset of the former. Agile Research is a derivative of the agile development process. For definition, I’ll use Jeffrey Henning’s recent …
Read MoreWould that be a trade association (e.g. ESOMAR, CASRO, The MRA, ARF, IIR, QRCA, etc.)? Can we name an association that clearly speaks for a majority of researchers? No, they’re all too myopic. If a single association doesn’t speak for MR, what about thought leaders? In my opinion, the vast majority of thought leaders are …
Read MoreOk, so now I have your attention. What I want to focus on is… what the ideal size is for an online community? Do I need 300 members or 5,000? Is less more in the case of an online community, or do we find strength in numbers? The truth is there is no right or …
Read MoreBy Kevin P. Lonnie/Founder KL Communications There are two attributes associated to MR that I feel are preventing us from making a larger contribution to innovation. As a rule, we are: Risk adverse Process driven The above attributes have their merits. They allow us to provide objective, thorough analyses of potential products through measurable …
Read MoreI came across an interesting article about writing earlier this week, and it compares the written word to interval training programs like Crossfit. Interval training is based around the idea that you push yourself to the max for a certain period of time, and then slow down to a baseline where you’re still working hard, …
Read MoreA few weeks ago I had the chance to attend a “meet and greet” sales showcase, where a handful of online market research companies were each given eight minutes to talk about their unique approaches to solving research challenges in today’s market. This was an eye-opening experience for me, because as a researcher rather than …
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