KL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s special report discusses the effectiveness of the advertising used during the Super Bowl. Take a look at the video below to hear more.
Read MoreKLC CEO Kevin Lonnie is attending the Media Insights & Engagement Conference this week in Miami, FL. Below are his notes from Day 2 of the conference, detailing the points that stood out to him most. ———————————————————————————— Day 2 begins with a summary of Day 1 – Title Slide “The Media Landscape Is Changing” Rehash of …
Read MoreKLC CEO Kevin Lonnie is attending the Media Insights & Engagement Conference this week in Miami, FL. Below are his notes from Day 1 of the conference, detailing the points that stood out to him most. He will be contributing daily updates from the conference, so be sure to check back tomorrow for the most …
Read MoreKL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report talks about how to correct marketing mistakes, a new IBM product, and CINT CEO Bo Mattsson’s thoughts on online research panels.
Read MoreKL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report talks about the marketing industry’s 2013 failures and successes, as well as second screeners and multi-screen usage.
Read MoreKL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report acknowledges Data Privacy Day in the United States. Take a look at the video below to hear more.
Read MoreKL Communications is proud to be a sponsor of this week’s Research Business Daily Report with Bob Lederer. Check our blog daily for the newest videos featuring various market research industry experts. Today’s video features Reed Cunliff, General Manager of Microsoft’s Central Marketing Group – Research Team.
Read MoreThe Market Research Event, our industry’s largest and finest conference, was held this year in Nashville at the bright & lovely Opryland Hotel. Keynote speakers which included Daniel Pink, Malcom Gladwell, and Jane McDonigal had various things to say that all seemed to address in some way the quickly expanding, connected world we live in …
Read MoreI recently came across an article on Quirks.com called “Researchers offer strategies for keeping MR function relevant in a big data world”. The more I read the more I was struck that editor Joseph Rydholm should come work at KL Communications. His belief of the importance of the human researcher is exactly what we at KLC …
Read MoreIn market research, we are always striving to provide our clients with relevant and pertinent information and insights. This can unfortunately bleed into how we end up treating our respondents. Sometimes we can forget that we have a working partnership with respondents, especially in communities, and without them, our communities wouldn’t have any people to …
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