[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487851114{padding-bottom: 50px !important;}”]Market research industry trends in 2017 promise to do no less than change the field forever. And, as you might imagine, automation and artificial intelligence (AI) are key to these developments. These days, people are constantly posting details about their tastes and preferences on social media and other digital platforms. Only software …
Read MoreBack in the “good old days,” when life was more simple and Mad Men-like agencies reigned supreme, marketing meant pitching ideas to your customers, and basically just convincing them to buy products that were already created and ready to purchase. A good salesperson didn’t care about their customers’ personal lives unless it related directly to …
Read More“Selfish,” “spoiled,” and “egotistical” are commonly used to describe Millennials. As a Millennial myself, I find these words harsh. It’s difficult to compare generations, when each cohort has different circumstances to face. As we all know, times have changed drastically, including, most notably, the recession that has left the majority of Americans struggling to make …
Read MoreKLC CEO Kevin Lonnie is attending the Media Insights & Engagement Conference this week in Miami, FL. Below are his notes from Day 1 of the conference, detailing the points that stood out to him most. He will be contributing daily updates from the conference, so be sure to check back tomorrow for the most …
Read MoreAs the field of community management continues to grow, we are seeing technological and digital advancements that allow us to deepen our reach to more and more people. Because of this, it is important to remember that community management is about people and user experience, rather than just the number of people who “like” or …
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