An insight community is a valuable research tool that virtually brings together a select group of your customers, prospects, or key stakeholders, allowing you to regularly engage with them and gather valuable feedback and deep insights. With an insight community you can better understand your audience, identify their needs and preferences, and ultimately make more informed decisions to help drive your business forward.
Read MoreThe overarching theme of IiEX NA 2023 was the rapid rise of AI and its potential to disrupt the MR Industry. Quickly, the narrative for AI has changed from, “Will it disrupt?” to “To what extent will AI disrupt MR and how quickly?”. Most folks are betting on “extensive” and “this year”. The impact of …
Read MoreIf you want to achieve maximum efficiency, every member of your research team needs to stay in their lane. At KLC, we’ve always felt that means allowing our clients do what they do best, which is provide great research. Today, most community providers are tech oriented (i.e., DIY, SaaS). With an emphasis on scalability, their …
Read MoreI led market insights and customer experience measurement teams for Fortune 200 companies for 25 years. An insights community was an important part of my toolbox at each of these companies. The insights communities (in the beginning we called them MROCs or Market Research Online Communities) enabled the delivery of fast insights with significant cost …
Read MoreIn January 2022, KLC rolled out a program we call KLCares. While I’ve been fortunate to work for some fantastic companies (including three Fortune 200 brands), I have never been prouder of a company sponsored giving program. My former large employers give a lot back. That’s a good thing and I hope they continue to …
Read MoreThe core responsibility of insights providers is to help our clients make better decisions. Decisions based on disparate, objective analysis. On the other hand, autocratic leaders show a predisposition for their own subjective litmus tests. We are seeing this play out in Ukraine. But as is often the case in history, there are striking parallels to …
Read MoreTo read Part 1 of this series click here “Building an Online Community That’s Right For You” To read Part 2 of this series click here “Assembling & Maintaining Your Community” You may be reading this article because you have been running MROCs for years and are interested in someone else’s perspective to learn new ideas or …
Read MoreWe’ve all been there, running from store to store like our lives depend on it. The holidays just around the corner, and nothing stopping us from getting what we need to enjoy the season with friends and family. Except, maybe, those pesky checkout lines. You know the ones I mean. The kinds that wrap around …
Read MoreThe Customer Experience The customer experience is crucial to your business’s success. To make sure you are continuously improving your customer experience, you must listen to your customer voice. Your customers are the ones who purchase and use your product/service, so why not give them what they want? This helps build brand loyalty and repeat …
Read MoreTo read Part 1 of this series click here “Introduction to Market Research Methodologies: Part 1” MROCs (market research online communities) employ both qualitative and quantitative methodologies to gather feedback. Now that you are a bit more familiar with each type from Part 1 of this series, let’s talk about when to use each methodology …
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