Product Development, as a process, is an integral part of building the longevity of a brand. When developing and launching a new product, each company establishes its own series of steps to move through the product development process, from idea to concept to commercial launch. It is that process, often adapted from standard practices and …
Read MoreProduct development is a rather broad process with a number of components, phases and stakeholders. It is defined as the creation of a product which, by design, will provide customers with a solution to a problem they need to fix. In other words, product development is the process of creating a product that is either …
Read MoreBeing selective about which market research tools to apply – when and why – can confer competitive advantage and help increase the distance between you and your competition. The best way to create products and services that are successful is to forge a proactive, collaborative relationship with customers – both those who you target and those whose trust …
Read More“Hindsight is 20/20”… “if only”… and “regrettably” are the terms uttered by those who have learned the hard way through experience. The same holds true for companies who have skipped or skimmed over the critical market research step of building a new product launch marketing plan. If you’re about to develop or launch a new product, …
Read MoreCustomer co-creation involves much more than applying customer feedback. It’s a collaborative product development process from start to finish. The customers who create with your brand will work with you through every stage of creation, from the initial idea to rough sketches all the way through to packaging and marketing. It’s making the customer far …
Read MoreRemember chat rooms? They first began in 1980 but didn’t become widely popularized until 1989 with the broad adoption of email and specifically when AOL formally launched and branded online communities as “chat rooms”. However, it took nearly another decade for market researchers to realize the potential of tapping into this resource. The evolution of …
Read MoreIt wasn’t all that long ago that marketers sat behind closed doors constructing concept boards and perfecting their client pitches. Legendary agencies like Leo Burnett were revered with almost god-like status for their unmatched ability for product development and marketing strategies that were pre-destined to click with customers. But things have since shifted. Market research …
Read More[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487828588{padding-bottom: 50px !important;}”]On January 1st of every new year, market research industry professionals can anticipate exciting new methods to better understand their target customers and develop successful products for the marketplace. Market research trends in 2018 are progressing swiftly and promising great results. As was true when 2017 began, artificial intelligence holds great promise, …
Read MoreWhat does the future of co-creation look like? One could argue that that future is already here. Today’s youth has grown up being creative and generating digital content. Current technology enables this in a way that prior generations could never have imagined. We don’t need to look that far back to see how far forward …
Read MoreMarket Research: Three Benefits of Qualitative Research If you’re tasked with developing a new product for your target consumer, you may not be sure that the benefits of qualitative research outweigh the costs or time required to conduct the analysis. Studies show that the analysis is worth it because the more people feel connected to …
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