Our President and Founder, Kevin Lonnie, will be running a best practice workshop on “How to Own Customer Co-Creation” at The Quirk’s Events in both Orange County, CA and Brooklyn, NY. The events will include an expo, as well as breakout sessions and networking opportunities. With decades of experience in the MR industry, Kevin is …
Read MoreIt’s been a tough month for the US Intelligence Committee. Their credibility has been brought into question and their importance to the incoming administration appears compromised. Of course, this can change but outgoing President Obama felt the need to remind the incoming administration of the need for intelligence briefings. While the intelligence community has recently …
Read MoreThere’s a good reason why the saying “the customer is always right” has endured for so long. Companies have always depended on input from consumers, but these days, business owners may be warier than ever of such feedback. Many of them even view it as unreliable. After all, consider the 2016 U.S. presidential election: Countless …
Read MoreAs a marketing term, customer centricity has been around for ages. You’ve probably heard it in various contexts and you may even have a vague idea of what it means. Obviously, customer centricity is the concept of making your customer the center of your business, but even that definition is vague and leaves lots of …
Read MoreBack in the “good old days,” when life was more simple and Mad Men-like agencies reigned supreme, marketing meant pitching ideas to your customers, and basically just convincing them to buy products that were already created and ready to purchase. A good salesperson didn’t care about their customers’ personal lives unless it related directly to …
Read MoreWhether you were happy with the recent election results or you’re currently searching for affordable Canadian housing options, odds are you were surprised with the results. Well, how did the polls get it so wrong this time? Of course, there is no single factor involved. But a recent Ad Age article went so far as …
Read MoreA market research online community (MROC) consists of people who agree to engage with one or more products or services for a certain length of time. Often MROCs are branded, meaning that the end client is revealed to members. Still, there are many times where a blind community that asks questions about the client’s vertical …
Read MoreThe term Crowdsourcing feels mainstream, but author Jeff Howe’s book on the subject is only five years old. The term “Crowdsourcing” and the use of the crowd continues to evolve. Initially, most forms of crowdsourcing were based on cost savings measures. Essentially, firms could outsource manpower (e.g. Amazon Turk) or even its inventory (e.g. Stock …
Read MoreI’ve been taking an online course (“MOOC”) at Penn State this semester called “Creativity, Innovation and Change.” The team of professors hails from different disciplines in engineering (mechanical, chemical and environmental) as well as theater and psychology. We’re now into week 6 of the class, and so far have investigated creative styles, ideation techniques, intelligent …
Read MoreThe way people do business is changing, mostly because technology is evolving so quickly. A few decades ago, marketing was much simpler than it is today. Before the internet and all the tech advancements that came with it, people watched television, read newspapers and conducted most of their day-to-day business in person, or at least …
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