I’ve been taking an online course (“MOOC”) at Penn State this semester called “Creativity, Innovation and Change.” The team of professors hails from different disciplines in engineering (mechanical, chemical and environmental) as well as theater and psychology. We’re now into week 6 of the class, and so far have investigated creative styles, ideation techniques, intelligent …
Read MoreThe way people do business is changing, mostly because technology is evolving so quickly. A few decades ago, marketing was much simpler than it is today. Before the internet and all the tech advancements that came with it, people watched television, read newspapers and conducted most of their day-to-day business in person, or at least …
Read More[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487839572{padding-bottom: 50px !important;}”]Paying attention to your customers is important. Most companies would agree with that sentiment, as it’s a core principle of both research and development and marketing. Incorporating your customers into the process is even better, which is why co-creating value with customers is critical for success in today’s market. What Is Co-Creation? …
Read MoreOne of the central tenets behind successful co-creation is to fail early and often. The idea is to keep moving iteratively towards a successful solution. That said, it’s preferable to start closer to the solution in the first place, so the ramp up between multiple failures and ultimate success is reduced. With that in mind …
Read MoreIt’s that time of year when everyone from the cashier at Walgreens to the mailman is reminding you to fill out the “newly Improved” GRIT survey. Well, the cashier might be an exaggeration but I swear the mailman asked if I had gotten around to it. Perhaps it’s because the mailman bears an uncanny resemblance …
Read MoreResearchers are getting used to hearing about the opportunities afforded by agile research and customer co-creation. Often the terms are used almost interchangeably but, to me, they are distinct, with the latter being a subset of the former. Agile Research is a derivative of the agile development process. For definition, I’ll use Jeffrey Henning’s recent …
Read MoreWould that be a trade association (e.g. ESOMAR, CASRO, The MRA, ARF, IIR, QRCA, etc.)? Can we name an association that clearly speaks for a majority of researchers? No, they’re all too myopic. If a single association doesn’t speak for MR, what about thought leaders? In my opinion, the vast majority of thought leaders are …
Read MoreThis year I hosted my first Thanksgiving, which was definitely an experience! From the initial recipe searching and menu building, to the food shopping, cooking and baking, and finally, eating, there were a lot of moving parts involved in crafting a wonderful family meal. It turns out that Thanksgiving is about so much more than …
Read MoreRecently, I was catching up on the Emmy award-winning favorite comedy Modern Family. Maybe you’ve heard of it? In the episode (‘She Crazy’ Season 7, Episode 4), eyes rolled when Claire Dunphy, a “suit” at a closet company, wanted to pitch ideas at a creative design team meeting. This hit home as I saw …
Read MoreDiana Busardo is one of KL Communications’ interns. She is presently a senior at Monmouth University, and below shares her experience working with us since mid-2015. Internships can make or break you. That is how college students feel anyway. If an average college student wants to be successful in life, they must work hard to …
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