Perspectives

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The Importance of Co-Creating Value With Customers

[vc_row][vc_column][vc_column_text css=”.vc_custom_1528487839572{padding-bottom: 50px !important;}”]Paying attention to your customers is important. Most companies would agree with that sentiment, as it’s a core principle of both research and development and marketing. Incorporating your customers into the process is even better, which is why co-creating value with customers is critical for success in today’s market. What Is Co-Creation? …

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Tags: Co-Creation, Online Communities

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The Confluence of Agile Research & Customer Co-Creation

Researchers are getting used to hearing about the opportunities afforded by agile research and customer co-creation.  Often the terms are used almost interchangeably but, to me, they are distinct, with the latter being a subset of the former. Agile Research is a derivative of the agile development process.  For definition, I’ll use Jeffrey Henning’s recent …

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Tags: Co-Creation, Industry, Research

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Main Street or Wall Street?

Diana Busardo is one of KL Communications’ interns. She is presently a senior at Monmouth University, and below shares her experience working with us since mid-2015.    Internships can make or break you. That is how college students feel anyway. If an average college student wants to be successful in life, they must work hard to …

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As an Industry, We Need to Unite! Or Do We?

Dramatic speeches, lively debates, predictions of an impending Armageddon for traditional MR have all been met with a collective yawn. There seems something noble in the idea of an umbrella organization that would lead/protect and strengthen the MR industry.  But nobility doesn’t always take into consideration practicality and most importantly; need. Personally, I think we’re …

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