By now we all know that social media has changed the world. It’s connected to friends and family across the globe, and helped us to make new friends. It’s given all of us a voice – so we can interact with our favorite brands, products, even celebs. And last, but not least, it spawned “the …
Read MoreOk, so now I have your attention. What I want to focus on is… what the ideal size is for an online community? Do I need 300 members or 5,000? Is less more in the case of an online community, or do we find strength in numbers? The truth is there is no right or …
Read MoreBy Kevin P. Lonnie/Founder KL Communications There are two attributes associated to MR that I feel are preventing us from making a larger contribution to innovation. As a rule, we are: Risk adverse Process driven The above attributes have their merits. They allow us to provide objective, thorough analyses of potential products through measurable …
Read MoreI came across an interesting article about writing earlier this week, and it compares the written word to interval training programs like Crossfit. Interval training is based around the idea that you push yourself to the max for a certain period of time, and then slow down to a baseline where you’re still working hard, …
Read MoreAt our most recent staff meeting, our president, and founder of KL Communications, Kevin Lonnie reminded us of something we regard as very important at KLC. We must collaborate. And he didn’t mean just our community members collaborating with each other or even us collaborating with our community members. At KL Communications, we don’t only …
Read MoreAfter attending a webinar hosted by Qualtrics, Dr. David Rock of the Neuroleadership Institute explained the importance of insights and how they relate to communicating and collecting data. Here are some key themes I took away from the webinar: Collecting data is not just important to the client, but to the participant and researchers, as …
Read MoreAccording to data in the Fall 2014 GRIT report, multiple techniques within the market research industry are gaining popularity, not only in actual use, but in terms of perceived value and overall interest. Among these is Crowdsourcing, with 49% of respondents categorizing it as “in use” or “under consideration” at their companies. The data suggests …
Read MoreIt may not be surprising to find an article in Wired discussing innovation, but the opening of Bill Walker’s recent piece certainly grabbed my attention: People often use the words “invention” and “innovation” interchangeably. This is not only incorrect, but misses a few key subtleties in meaning that can change a conversation. These differences can …
Read MoreOne question I have been hearing a lot lately when speaking with both current and potential clients is, “What is the average lifespan for an online market research community member?” While we typically like to add fresh blood into a community at a minimum of once a year, this is not a simple answer as …
Read MoreA few weeks ago I had the chance to attend a “meet and greet” sales showcase, where a handful of online market research companies were each given eight minutes to talk about their unique approaches to solving research challenges in today’s market. This was an eye-opening experience for me, because as a researcher rather than …
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