I have friends starting businesses all the time and since they are subject matter experts rather than marketers, they often ask me if they need market research. While I believe in them and am open to the possibility that they, like Steve Jobs, will be just fine without it (although that famous claim has recently …
Read More“Selfish,” “spoiled,” and “egotistical” are commonly used to describe Millennials. As a Millennial myself, I find these words harsh. It’s difficult to compare generations, when each cohort has different circumstances to face. As we all know, times have changed drastically, including, most notably, the recession that has left the majority of Americans struggling to make …
Read MoreWhen I was a young pup starting out in market research, there was an ongoing debate between two industry leaders, Bill Neal and Harry O’Neil. The respectful discussion between the two gentlemen concerned whether market research was more of a science or an art. Mr. Neil argued for the former and Mr. O’Neil for the …
Read MoreKL Communications is an online research supplier, and if you’re reading this, there’s a good chance you are too. As we’re trying to proselytize the benefits of consumer co-creation to the masses overall—while bringing it to our clients with a unique process and platform we (naturally) believe is superior—it is both frustrating and extremely satisfying …
Read MoreMarket research, I’ve come to learn, has a way of keeping you on your toes. It’s a constantly changing organism, with something new to learn or try out almost weekly. And while this is one of the great things about the field, it also means you can forget about the basics. There may be things …
Read MoreLately many online market research webinars, articles, and blog posts (including this one) are about mobile market research. It doesn’t require a lot of research to support this notion. A quick perusal of a few industry newsletters and plenty of data is at my fingertips. While there is no shortage of information on the topic, …
Read MoreIf you search “customer co-creation,” you will get more than 44 million entries with some of the top descriptions including “Co-creation is driving innovation,” “How co-creation can improve your customer experience,” and “Innovation with customer co-creation.” The list goes on and on. The Market Research industry always seems to latch on to buzzwords, with the …
Read MoreMROCs have had a good run. For more than a decade, MROCs have been the go-to resource for brands to get closer to their customers. That need hasn’t gone away, but traditional MROCs soon will. MROCs are dying. For those who don’t know, some quick background: MROCs are Marketing Research Online Communities. The term refers …
Read MoreEvery company wants to have the next great product or service. Some of the most disruptive ones lately have come out of the sharing economy—think Uber or Airbnb. The vast majority of these ideas have come from independent individuals who build companies around an idea rather than ideas within the framework of a company. In …
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