One question I have been hearing a lot lately when speaking with both current and potential clients is, “What is the average lifespan for an online market research community member?” While we typically like to add fresh blood into a community at a minimum of once a year, this is not a simple answer as …
Read MoreA few weeks ago I had the chance to attend a “meet and greet” sales showcase, where a handful of online market research companies were each given eight minutes to talk about their unique approaches to solving research challenges in today’s market. This was an eye-opening experience for me, because as a researcher rather than …
Read MoreI have friends starting businesses all the time and since they are subject matter experts rather than marketers, they often ask me if they need market research. While I believe in them and am open to the possibility that they, like Steve Jobs, will be just fine without it (although that famous claim has recently …
Read More“Selfish,” “spoiled,” and “egotistical” are commonly used to describe Millennials. As a Millennial myself, I find these words harsh. It’s difficult to compare generations, when each cohort has different circumstances to face. As we all know, times have changed drastically, including, most notably, the recession that has left the majority of Americans struggling to make …
Read MoreWhen I was a young pup starting out in market research, there was an ongoing debate between two industry leaders, Bill Neal and Harry O’Neil. The respectful discussion between the two gentlemen concerned whether market research was more of a science or an art. Mr. Neil argued for the former and Mr. O’Neil for the …
Read MoreKL Communications is an online research supplier, and if you’re reading this, there’s a good chance you are too. As we’re trying to proselytize the benefits of consumer co-creation to the masses overall—while bringing it to our clients with a unique process and platform we (naturally) believe is superior—it is both frustrating and extremely satisfying …
Read MoreMarket research, I’ve come to learn, has a way of keeping you on your toes. It’s a constantly changing organism, with something new to learn or try out almost weekly. And while this is one of the great things about the field, it also means you can forget about the basics. There may be things …
Read MoreLately many online market research webinars, articles, and blog posts (including this one) are about mobile market research. It doesn’t require a lot of research to support this notion. A quick perusal of a few industry newsletters and plenty of data is at my fingertips. While there is no shortage of information on the topic, …
Read MoreIf you search “customer co-creation,” you will get more than 44 million entries with some of the top descriptions including “Co-creation is driving innovation,” “How co-creation can improve your customer experience,” and “Innovation with customer co-creation.” The list goes on and on. The Market Research industry always seems to latch on to buzzwords, with the …
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