This article originally appeared in the July issue of Survey Magazine. Read it here. As I grow older, I grapple with the thought of failing. It makes me think twice about stepping outside my comfort zone. Quite frankly, it’s a lot easier to stick to areas of past accomplishments and skills. This is far more …
Read MoreWhenever we refer to customer co-creation we always talk about all the different ways our clients can utilize it. We stress to them that co-creation opens a two-way conversation with their own customers and they can connect with their customers in a way that they have never been able to before. This month I want …
Read MoreHave you ever had a brilliant product idea or modification for your favorite brand? Did you ever try to communicate your idea to the company? Perhaps you didn’t know where to begin, and if you did, you probably didn’t get far. There are an infinite amount of mediums where people can voice their opinions, but …
Read MoreBeing on the supplier side of the online market research industry, or any industry for that matter, the relationship with the client side is vital to the success of the company. Personally, how I interact with my clients on a day-to-day basis is the best indicator of how a project or “account” is going. The …
Read MoreAs an industry, we are shaken! I’ve read time and time again that all the new tools & techniques available to market researchers have shaken us to the core. No point reviewing all those new tools here. Suffice it to say that big data, eye tracking, neuromarketing and behavioral economics are ready to make sushi …
Read MoreA lot of attention in the innovation space has been placed on customer co-creation. In the new sharing economy, there is an intrinsic appeal to the idea of creating with your customers. The question then becomes, what’s the best method, what’s the best way to make this happen? I think traditional in-person brain storming sessions …
Read MoreEveryone is talking about Generation Z these days. You know them … they are today’s tweens and teens—the kids just behind the Millennials, to whom everyone wants to talk. And with the buzz about Generation Z come the inevitable suggestions on how best to reach this group of young up and comers for online market …
Read MoreAs a Community Manager at KL Communications, a big part of my job is continuously hunting for ways to engage our online research community members. We make engagement (and increasing engagement!) a focus every day, from re-evaluating member communications, incorporating new gamification elements, creating picture and video posts, to developing easy and convenient mobile apps, …
Read MoreSean Holbert, Executive Vice President of Business Development at KL Communications, has been named as one of SURVEY Magazine’s Top Technology Trendsetters! His profile is published in the March 2014 issue of the magazine, starting on page 64. The issue will be distributed at this year’s ARF Re:Think conference, taking place March 23-26, 2014 in …
Read MoreEarlier this month, I attended a two-part webinar series hosted by Greenbook that focused on the results of the most recent annual GRIT Report. During the series, “Research Industry Trends: Current Wave of Change and What’s to Come,” many thought-provoking topics were discussed among supplier, technology, and client representatives. You might think as a supplier …
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