Perspectives

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KLC Announces Brand New Co-Creation Community Platform

I am proud to announce today the official release of KL Communications’ brand new co-creation community platform. We believe this has set a new standard for online community platforms across the industry. This release includes a fully integrated ideation platform (i.e. CrowdWeaving®) and mobile applications, as well as an improved reporting dashboard. This new platform …

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KLC Sponsoring This Week’s Business Daily Report – 2/24

KL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report discusses a recent study by The Social Media Research Foundation and Pew Research Center that reveals there are six distinct types of Twitter messages. Take a look at the video below to find out what they are.

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Ideation Sessions are like Birthdays

Here at KL Communications, we consider ourselves the ideation experts, but perhaps nowhere are our capabilities more on display than when we plan parties here in our San Diego office. What started with a simple concept based on someone’s favorite office snack has become an opportunity to unabashedly celebrate each staff member’s quirks—and hopefully embarrass …

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The Gaming of Market Research

One of the hot topics in MR today is gamification to make the research experience more interactive, compelling and dare we say, addictive. The idea being that an engaged respondent will prove more likely to be an insightful respondent. But when it comes to the world of gaming, I would say the tail is wagging …

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KLC CEO Kevin Lonnie Recaps Day 3 of IIR’s Media Insights & Engagement Conference

KLC CEO Kevin Lonnie attended the Media Insights & Engagement Conference last week in Miami, FL. Below are his notes from Day 3 of the conference, detailing the points that stood out to him most. —————————————————————————————– I saw a smart, diverse group of researchers who were looking to understand a landscape that was literally changing daily. The …

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