Perspectives

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Sean Holbert Named as one of SURVEY Magazine’s Top Technology Trendsetters

Sean Holbert, Executive Vice President of Business Development at KL Communications, has been named as one of SURVEY Magazine’s Top Technology Trendsetters! His profile is published in the March 2014 issue of the magazine, starting on page 64. The issue will be distributed at this year’s ARF Re:Think conference, taking place March 23-26, 2014 in …

Tags: Industry, Research

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KLC’s Vision is in Line with Client Perspectives

Earlier this month, I attended a two-part webinar series hosted by Greenbook that focused on the results of the most recent annual GRIT Report. During the series, “Research Industry Trends: Current Wave of Change and What’s to Come,” many thought-provoking topics were discussed among supplier, technology, and client representatives. You might think as a supplier …

Tags: Industry, Research

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KLC Announces Brand New Co-Creation Community Platform

I am proud to announce today the official release of KL Communications’ brand new co-creation community platform. We believe this has set a new standard for online community platforms across the industry. This release includes a fully integrated ideation platform (i.e. CrowdWeaving®) and mobile applications, as well as an improved reporting dashboard. This new platform …

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KLC Sponsoring This Week’s Business Daily Report – 2/24

KL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report discusses a recent study by The Social Media Research Foundation and Pew Research Center that reveals there are six distinct types of Twitter messages. Take a look at the video below to find out what they are.

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Ideation Sessions are like Birthdays

Here at KL Communications, we consider ourselves the ideation experts, but perhaps nowhere are our capabilities more on display than when we plan parties here in our San Diego office. What started with a simple concept based on someone’s favorite office snack has become an opportunity to unabashedly celebrate each staff member’s quirks—and hopefully embarrass …

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The Gaming of Market Research

One of the hot topics in MR today is gamification to make the research experience more interactive, compelling and dare we say, addictive. The idea being that an engaged respondent will prove more likely to be an insightful respondent. But when it comes to the world of gaming, I would say the tail is wagging …

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