KLC CEO Kevin Lonnie is attending the Media Insights & Engagement Conference this week in Miami, FL. Below are his notes from Day 2 of the conference, detailing the points that stood out to him most. ———————————————————————————— Day 2 begins with a summary of Day 1 – Title Slide “The Media Landscape Is Changing” Rehash of …
Read MoreKLC CEO Kevin Lonnie is attending the Media Insights & Engagement Conference this week in Miami, FL. Below are his notes from Day 1 of the conference, detailing the points that stood out to him most. He will be contributing daily updates from the conference, so be sure to check back tomorrow for the most …
Read MoreKL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report talks about how to correct marketing mistakes, a new IBM product, and CINT CEO Bo Mattsson’s thoughts on online research panels.
Read MoreKL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report talks about the marketing industry’s 2013 failures and successes, as well as second screeners and multi-screen usage.
Read MoreKL Communications is sponsoring today’s Research Business Daily Report with Bob Lederer. Today’s report acknowledges Data Privacy Day in the United States. Take a look at the video below to hear more.
Read MoreKL Communications is proud to be a sponsor of this week’s Research Business Daily Report with Bob Lederer. Check our blog daily for the newest videos featuring various market research industry experts. Today’s video features Reed Cunliff, General Manager of Microsoft’s Central Marketing Group – Research Team.
Read MoreThe role of community manager is a growing one that requires near-constant innovation and skill in various disciplines. As the New Year begins and resolutions are being made, I decided it would be a great time to get back to the basics to ensure that 2014 is a solid year for community management here at …
Read MoreThe Media Insights & Engagement Conference is taking place January 29-31, 2014 in Miami, FL. The annual conference, which boasts the same producers as The Market Research Event (TMRE) and Shopper Insights in Action conferences, will bring together media industry leaders as they speak about trends and challenges faced in all aspects of the media, from …
Read MoreI’ve been asked to write this month’s blog for KL Communications. Typically, I have no problem finding things to say – just ask my co-workers who get to listen to me every day – but for some reason, when I sat down to write this blog, I couldn’t think of anything interesting to write. So…. …
Read MoreThe holiday season ushers in the New Year. Out with the old, in with the new… In today’s networked, hyper-informed economy, customers are no longer mere buyers. Consumers are successfully helping design and innovate products and services. If you continue to treat your customers as mere sources of revenue, you’re missing the boat – and, …
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