Recently, I read an article on Quirks.com called “What happens when community participants start acting like researchers?” The authors discussed a few new approaches to positively incorporate members into the moderating process within online communities. The authors share feedback and examples from three case studies to show how they suggest engaging members to this new …
Read MoreI recently was catching up with an old colleague of mine who asked me what it was that we really do at KL Communications. I gave him my typical response of “we are a research agency that specializes in customer co-creation.” To that, my colleague replied, “Who isn’t doing that these days?” This response really …
Read MoreThe Market Research Event, our industry’s largest and finest conference, was held this year in Nashville at the bright & lovely Opryland Hotel. Keynote speakers which included Daniel Pink, Malcom Gladwell, and Jane McDonigal had various things to say that all seemed to address in some way the quickly expanding, connected world we live in …
Read MoreRecently I participated in a webinar in which Google Consumers Surveys sparked the latest conversation that an industry transformation is not as far off as some might think. The transition on the horizon (or more realistically already here) is that there are faster, cheaper, and bigger means to data and sample. While other companies may …
Read MoreI recently came across an article on Quirks.com called “Researchers offer strategies for keeping MR function relevant in a big data world”. The more I read the more I was struck that editor Joseph Rydholm should come work at KL Communications. His belief of the importance of the human researcher is exactly what we at KLC …
Read MoreIn market research, we are always striving to provide our clients with relevant and pertinent information and insights. This can unfortunately bleed into how we end up treating our respondents. Sometimes we can forget that we have a working partnership with respondents, especially in communities, and without them, our communities wouldn’t have any people to …
Read MoreAs researchers, we’re always looking for ways to keep members engaged. Gamification is a great way to do that. We give members of our communities small incentives like badges or member statuses for their increased participation, and many love it. We also incentivize them by crediting points that they can collect towards redeeming gift cards …
Read MoreAttending the Market Research in the Mobile World conference in Minneapolis July 16–18 as a civilian—I did not have to log any booth time—I was fully prepared to focus on mobile for mobile’s sake. As the person in charge of developing KL Communications’ new IC2 platform, of which client-branded mobile apps are a major component, …
Read MoreThe term Crowdsourcing feels mainstream, but author Jeff Howe’s book on the subject is only five years old. The term “Crowdsourcing” and the use of the crowd continues to evolve. Initially, most forms of crowdsourcing were based on cost savings measures. Essentially, firms could outsource manpower (e.g. Amazon Turk) or even its inventory (e.g. Stock …
Read MoreKL Communications and Bacardi U.S.A presented at the Insight Innovation Exchange Conference (IIeX) last month about how they leveraged their unbranded spirits community to dive deeper into the mind of spirits shoppers. The IIeX conference was held in Philadelphia, PA and focused on the future of consumer insights and market research. Some of the key …
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