The term Crowdsourcing feels mainstream, but author Jeff Howe’s book on the subject is only five years old. The term “Crowdsourcing” and the use of the crowd continues to evolve. Initially, most forms of crowdsourcing were based on cost savings measures. Essentially, firms could outsource manpower (e.g. Amazon Turk) or even its inventory (e.g. Stock …
Read MoreKL Communications and Bacardi U.S.A presented at the Insight Innovation Exchange Conference (IIeX) last month about how they leveraged their unbranded spirits community to dive deeper into the mind of spirits shoppers. The IIeX conference was held in Philadelphia, PA and focused on the future of consumer insights and market research. Some of the key …
Read MoreIn this internet age, where more and more data is being created by individuals, is it possible to maintain anonymity? In the infographic below, it is hard to ignore the fact that with each passing year, more and more digital information is being created around the world. By the year 2020, that data is expected …
Read MoreAs the field of community management continues to grow, we are seeing technological and digital advancements that allow us to deepen our reach to more and more people. Because of this, it is important to remember that community management is about people and user experience, rather than just the number of people who “like” or …
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