Perspectives

So, you are interested in learning more about Online Community Management. Maybe you already manage a community and want to expand your knowledge or validate your practices. Maybe you have no idea what Community Management is. Either way, and anything in between, hopefully this article leaves you with some new ideas or welcome validation. There …

By Jamie Lang

At KLC, we offer numerous solutions to address the research needs of our clients via online research communities. We try to lean into methodologies that best match whatever business problem needs solving, but because these communities are qualitative in nature, we often run studies that rely on open ended consumer feedback. We believe that these …

By Ryan Lancelot

The recent NYC mayoral primary marked a major milestone by employing ranked choice voting system – the most high-profile test of this system to date. Rather than choose only one candidate in this election, voters were able to rank several in order of their preference. This means that even if one’s top choice doesn’t have …

By Lisa Fuchs

When we think about the global economy, it is not often (if ever) that policymakers, academia, or the financial media cover the market research industry. In years since the Global Financial Crisis (GFC), global gross domestic product was growing steadily at about 2.5 percent year over year[1]. Each year the insights industry is able to …

By Corey Maness

Using various platforms and methodologies to gain insight from customers is old news. We, especially those of us in Market Research, understand the value in customer preferences and purchase interests. Our industry would be nothing if we didn’t! We know that customers fuel our businesses, and to understand what they want, we need to go …

By Kyle Bradley

The word “philosophy” might evoke painful (or pleasant) recollections of studying ancient Greece in high school or college.  Furthermore, philosophy is not usually a subject that businesspeople discuss, at least not in the context of market research. Business has nothing to do with answering questions like “What is Justice?” We can refer to Plato’s Republic …

By Corey Maness

In these turbulent times, many companies are trying their best to adapt to best suit the needs of their customers to achieve long-term brand loyalty. The key to achieving this loyalty is by truly taking time to understand the customer and what they expect of your brand. However, how can you know you are taking …

By Jennifer Noonan

In today’s business landscape every day it is becoming more important to connect with and truly understand your customers. An effective way to do this is through market research online communities or MROCs. MROCs give companies of all kinds the opportunity to tap into consumers’ minds, uncover needs and pain points, and build a two-way …

By Jamie Lang

Building and maintaining a base of customers is one of the toughest things a brand must do. Regardless of your product or service or industry, somebody needs to be willing to buy for you to stay in business. Customer rapport can mean the difference between survival and failure, and most often, companies will rely on …

By Ryan Lancelot

In most cases, employees are the backbone of all business operations. If they are unhappy, bogged down by a massive amount of work, they are not going to be very responsive. In turn, your customer experience will be greatly affected. Maybe a ton of your operations require direct customer interaction. If your employees are disgruntled, …

By Gabriella Connor