Perspectives

Each year it becomes more and more evident that to succeed companies must listen to the Voice of the Customer. While in the early stages it might have been just a catchy buzzword, today Voice of the Customer goes as far as being an entire department. A team dedicated to listening to the customer, analyzing …

By Jamie Lang

Do you want to Co-Create, or do you just want to ideate? Often, we are asked about the differences in Co-Creation versus Crowdsourcing and Idea Generation. In the age of “faster, cheaper, more scalable”, brands want to innovate to stay competitive, but may not always want to invest the time and effort (and budget). Ultimately, …

By Lisa Fuchs

Happy New Year! Taking a look back at last year, everything was going smoothly in the world of market research, until it wasn’t. COVID -19 hit us hard and those of us in Market Research were not spared. Faced with the uncertainty, we began to check in with our clients to see how they were …

By Allyssa Gresser

We all know that online market research is more essential than ever right now. With the COVID-19 pandemic, budgets are down, timelines are tighter than ever, and in-person research is, at best, complicated. How can an online community make an impact on your business right now, and in the future? You have an engaged audience …

By Haley Noble

The answer is simple; your customers know what they want! Whether you’re designing a new product to put on the shelves, a new service to put out to market, or even a new tool for customers to utilize, looping consumers in early and often is key to successful design thinking. No one understands the customer …

By Rianna Martorano

Established and emerging businesses alike have the primary goal to maximize their profits and minimize expenses. Mind blowing information, right? While it is a simple concept, there are countless variables that can affect a company’s bottom line. We can say with certainty that revenue is vitally dependent on the success of a company’s products and …

By Dan Lewis

As we slip into the final weeks of 2020, and prepare for the holiday season once again, one thing has become clear. Digital qualitative research has become all the rage this year. In a time when the pandemic has changed the way we live and work, market researchers have had to find alternatives to in-person …

By Lisa Fuchs

With the right tools, nearly anyone can develop a product. However, not everyone can develop a product that is successful. How many Shark Tank episodes do we need to watch to see this theory put into action? The success doesn’t lie in how you pitch your product, but rather the actual need(s) your product solves. …

By Gabriella Connor

Any organization that offers a product or service needs an intimate understanding of the voice of the customer, or VOC. It allows them to design a product or service that solves a need and position that product or service effectively. When a company finds success, it creates a base of customers, or people for whom …

By Ryan Lancelot

By now the power of co-creation has been well established with major consumer brands such as Lego, Nike, Apple, IKEA, Coca-Cola and Google leading the way. With these companies having fully embraced the process, they have helped revolutionize how brands relate to their customers, engaging them continuously in the process of ideating, producing, and marketing …

By Kyle Bradley