Any organization that offers a product or service needs an intimate understanding of the voice of the customer, or VOC. It allows them to design a product or service that solves a need and position that product or service effectively. When a company finds success, it creates a base of customers, or people for whom …
Read MoreBy now the power of co-creation has been well established with major consumer brands such as Lego, Nike, Apple, IKEA, Coca-Cola and Google leading the way. With these companies having fully embraced the process, they have helped revolutionize how brands relate to their customers, engaging them continuously in the process of ideating, producing, and marketing …
Read MoreAsk any business professional what the key is to a successful business, you are likely to get answers that revolve around customer centricity. That is, creating the conditions where a firm is focused on the improving the customer journey to drive increased retention and loyalty. In fact, there is significant evidence that not only will …
Read MoreToday, we have the ability to connect with others in a variety of ways, be it for business or for leisure, and we have been taking full advantage. Though many of us have been home or working under some restrictions for several months, we have remained connected with friends, family, co-workers, and clients. Keeping business …
Read MoreWhat is the difference between a successful business and one that’s not too successful? The answer is quite simple: the successful ones understand their customers. Instead of just collecting data, businesses that invest their market research time into customer engagement by listening to them truly understand their needs. The customer insights gained allow brands to …
Read MoreKLC founder and CEO Kevin Lonnie paints a must-see Big Picture of where the research industry and its companies are at this stage of what seems to be the interminable Coronavirus crisis. Watch the interview below.
Read MoreWe’ve all been there. We take a few minutes at the end of a call or the completion of a transaction and we fill out a survey. While doing so most of us have probably asked ourselves, “Is anyone actually reading this?” None of us should have to wonder. Cue “closing the loop.” To close …
Read MoreThe first half of 2020 been filled with economic turbulence, resulting in many new words and phrases that have reemerged from the aftermath of the Global Financial Crisis of 2007-2008. Words like “uncertainty” and “the new normal” have been thrust into common parlance to describe in the far-reaching effects of the COVID-19 pandemic. Along with …
Read MoreThe recent COVID-19 pandemic has not only shifted our personal lives but packed up our corporate life in a laptop bag and brought it home to our kitchen table. During this time, employees were doing their best to make a comfortable workspace, whilst some even multi-tasked as homeschool teachers. Managers checked in via Microsoft Teams …
Read MoreIf you tried to predict what 2020 would bring, it is safe to assume most of us would not have predicted the current situation. As COVID-19 bore down, business and consumers alike were forced to rethink and re-strategize to accommodate the “new normal.” Essential businesses have been hard at work trying to keep the supply …
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