The prevailing “wisdom” for well over a hundred years is that the crowd is mad. However, more recently, author James Surowiecki countered with his book, The Wisdom of Crowds. So what is it, is the crowd wise or mad? Anyone who has tried to buy toilet paper in the last two weeks will come to …
Read MoreCOVID-19 is affecting the entire population. As the battle cry of the nation – and the world – these days goes, we are all in this together. What’s fascinating about this sense of togetherness is how it’s inspired individuals across the globe to unite not only to support each other in this trying time, but …
Read MoreWatch now as Kevin Lonnie, President and CEO of KLC, does a follow-up interview with Bob Lederer, Editor & Producer of RFL Communications, in response to our March 11th blog post Don’t Let COVID-19 Halt Your Market Research Efforts that addresses research users, offering suggestions on a handful of research options during the very earliest …
Read MoreAs everyone in the entire world is aware, the recent Coronavirus (COVID-19) outbreak has halted travel and business on a global scale. With many companies instituting travel bans for their employees, and the general public being told to stay home to curtail the spread of the virus, market research and innovation is now more challenging …
Read MoreIn 2020, one of the biggest challenges that the Insights Industry is going to face will be doing more with the same budget. Corporate spend for the market research industry has been flat for a few years and in North America, the total amount spent has essentially gone unchanged from last year. At the same …
Read MoreKevin Lonnie, CEO of KL Communications, recently made a guest appearance on the 75th episode of “The Data Gurus” podcast with host Sima Vasa to talk about CrowdWeaving® and innovation. The Data Gurus podcast, which began airing in February 2018, has a mission to bring listeners “a real-life perspective on what’s happening in the data …
Read MoreHow beneficial something will be to you all depends on how well you set yourself up to derive those benefits. Market research is no different. There are multiple advantages associated with taking your studies to the internet. Although the advantages to adding online communities to your company’s market research repertoire are numerous, here are four …
Read MoreIn today’s business climate, faster is better. If you wait too long to respond to a customer’s inquiry or address their grievance, you’ll be reading about it on social media before you’ve even had a chance to compose your reply. If you’re pursuing product development with an ambiguous path, then be prepared. Someone may launch …
Read MoreResearch is an essential effort to gain a better understanding of a problem at hand. Without it, we would collectively be limited in our ability to solve problems and generate solutions because we lack the context around what the issue is. Similarly, market research provides businesses with answers to their questions and solutions for the …
Read MoreLet’s face it, market research online communities (MROCs) wouldn’t exist without customers. Customers are truly the backbone of this operation. They provide their honest feedback when asked and continue to participate time and time again. The trick, though, is learning how to both receive and implement customer feedback in online communities in a way that …
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