Research is an essential effort to gain a better understanding of a problem at hand. Without it, we would collectively be limited in our ability to solve problems and generate solutions because we lack the context around what the issue is. Similarly, market research provides businesses with answers to their questions and solutions for the …
Read MoreLet’s face it, market research online communities (MROCs) wouldn’t exist without customers. Customers are truly the backbone of this operation. They provide their honest feedback when asked and continue to participate time and time again. The trick, though, is learning how to both receive and implement customer feedback in online communities in a way that …
Read MoreAs any good researcher knows, there are several marketing research processes, and the one for product development is typically of great interest because it has the greatest impact on the company’s performance. There are multiple variations of this process, so which one is the best marketing research process for product development? A quick refresher on …
Read MoreWhat’s the best way to effectively use market research online communities for research? Engage them. While this answer may seem simple, there’s a lot more that goes into it. One could consider guerilla tactics and wield a strong arm, forcing participation or access. However, guerilla tactics don’t even work that well in warfare, so why …
Read MoreThere’s no question that we live in a digital world. We’re connected in more ways than we’ve ever been throughout history and are finding new avenues to meet up with people who share our views. We’re all online all the time. That’s why it’s important to know the benefits of online communities. A market research …
Read MoreWe live in a world drowning in choices. From what to order for dinner to which approach to take regarding market research, one thing remains clear – we have more than ample options. Today, businesses wholly understand the value and criticality of market research, but they are typically overwhelmed by the number of methods to …
Read MoreSeveral definitions of co-creation have previously been proposed. So, let’s begin instead with a basic definition of customer value: “Customer value is the satisfaction a consumer feels after making a purchase for goods or services relative to what she must give up to receive them.” From there, surveys show that customers most often value high-quality …
Read MoreProduct development is not a spectator sport: you must be in it to win it. Competition gets tougher with every passing year. Retail shelves are crowded. That is, whenever retail shelves are actually displaying merchandise, given the record number of store closures over the past couple of years. This year, at least 7,000 (and estimates …
Read MoreLast month, the KLC team attended FEI 2019. Interestingly enough, FEI is being rebranded and starting next year will be called The Boston Innovation Festival. This was the 4th straight year that the KLC team attended FEI and coincidentally we centered on four key takeaways. Takeaway # 1 / Disruptive Innovation Remains Aspirational As much …
Read More3 Benefits of Using Co-creation During Product Development Co-creation is starting to get the recognition that it’s due. Nearly 50 years ago, the mantra, “innovate or die” uttered by Jack V. Matson who authored a book carrying this title, became the battle cry of product developers. Today, innovating collaboratively with customers and other stakeholders have …
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